Mallini Kannan

Experience

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  The Perception Lab

  May 2014 - Aug 2014

  Research Assistant

  The Perception Lab is run by Professor Dave Perrett and is based at the University of St. Andrews. Their main research focus is on facial perception.- A research assistant for a facial perception study carried out by a Postdoctoral researcher, Carlota Batres who was being supervised by Professor David Perrett.- Coordinated and organized for the study to be conducted in Malaysia in two different areas, a rural village and a private university.- Successfully recruited, carried out the study, and collected data from 108 Malaysian participants.- Listed as co-author for the paper; 'Familiarity with Own Population’s Appearance Influences Facial Preferences', which was published in May 2017. Show less

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  Spoon University

  Jan 2015 - Jan 2017

  Content Writer

  Spoon University is a food and lifestyle blog written by students for students with an international following of over 1,000,000 people.- Contributed written content that has generated over 33k views.- Assisted in managing the University of St. Andrews chapter's social media platforms (Twitter and Instagram)- Currently writing as a national contributor.

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  The Olde Cheeseshop of St. Andrews

  Jun 2015 - Aug 2015

  Sales Assistant

  An artisan cheese shop that sold European cheeses and operated a cafe serving hot drinks, wine and cocktails.- Developed specialist knowledge of European artisan cheeses and engaged with customers in order to increase sales.- Responsible for managing the till and waiting tables to serve the customers in the cafe.- Facilitated tastings and offered recommendations to enable customers to make informed purchases and increase customer saisfaction.

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  The University of St. Andrews

  Jun 2015 - Aug 2015

  Undergraduate Research Assistant

  This position was awarded as part of the Undergraduate Research Assistantship Programme- A paid research assistant to Postdoctoral researcher, Dr. Keelin Murray who at the time was studying social learning in humans. - Assisted in analysis of data collected from Dr. Murray's study using ‘R’ and ‘SPSS’ statistical software.

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  The Leadership Factory

  Nov 2016 - Jul 2017

  Intern

  The Leadership Factory is a Scottish-based management consultancy firm that offers bespoke programmes geared towards organisational development.- Compiled a comprehensive literature review of developments in emotional intelligence research.- Began development of a psychometric tool to test team emotional intelligence.- Gained experience on the inner workings of a management consultancy firm

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  FungryTV

  Jun 2017 - Jan 2018

  Host and Videographer

  FungryTV is an online video-based food directory, targeted at the urban KL-ite that shares daily food recommendations by Malaysians across the globe.- I was an international content contributor who hosted and shot footage for over 20 videos across Europe and the United States. Yes, this does make me a professional eater.- Some of the food events I covered include the Fête du Pain in Paris, Glasgow Juniper Gin Festival and the 2017 Foodies Festival in Edinburgh.- Through the joy of punny copywriting, I assisted in captioning for the videos as well as social media content calendar development across all our platforms. Show less

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  VoxEureka

  Jan 2018 - Nov 2021

  Highlights:- Lead strategist for BMI Malaysia, Malaysia’s premier roofing solutions provider. Launched the brand's Instagram and Facebook pages. Introduced a Reels strategy that garnered over 14,000 organic views to the brand's Instagram page over the course of 7 months. - Content Strategist and Social Paid Media Buyer for the #UNPAUSE campaign (a digitally driven campaign by Breast Cancer Welfare Malaysia, supported by Pfizer Malaysia to spread awareness about Metastatic Breast Cancer). Campaign won Bronze in The Marketing Events Awards 2021 under the category of Best Use of Social Media.- Digital PR consultant for TikTok MalaysiaPrevious responsibilities include:- Content Strategist and Social Paid Media Buyer for Weber Grills Asia- Social Media Lead for Nokia Mobile Malaysia- Social Media Strategist for The BMW Shorties Short Film Competition- Social Media Strategist for Heineken's Drink Sensibly and SPARK Foundation's- Social Media Strategist for Assa Abbloy Security Solutions (specifically Yale and St Guchi)- Marketing Copywriter for AIG InsurancePreviously participated for NewBiz pitches for:- DIGI- Dulux- Touch n' Go e-wallet- OYO Rooms- Eastern & Oriental- Sunway Putra Mall Show less

  • Digital Strategist

    Apr 2021 - Nov 2021

  • Senior Executive Social Media

    May 2019 - Apr 2021

  • Social Media Executive

    Jan 2018 - May 2019
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  Georgetown University

  Jun 2022 - Jan 2023

  Energy Programs Marketing Intern
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  GlueIQ

  Jan 2023 - now

  • Growth Strategist

    Mar 2025 - now

  • Jr. Growth Strategist

    May 2023 - Apr 2025

  • Growth Strategist Intern

    Jan 2023 - May 2023