Karan Munjal

Experience

• 

  Tech Bay Leaf

  Aug 2012 - Sept 2014

  Account Executive

  Portfolio managed – IONA Cosmetics, Cygnus Hospitals, Godrej Interio and Firstsource• Launched new cosmetic product line • Devised buzz creation campaign to aware consumers about the efficacy of Godrej Interio furniture• Conceptualized and developed digital assets for the clients – website, microsite, blogs etc.

• 

  NetCarrots Loyalty Services

  Oct 2014 - Jul 2016

  Sr. Account Executive

  Portfolio managed – Trident & Oberoi Hotels• Expedited end to end customer life-cycle and own 100% KPIs and performance metrics to develop and optimize CRM programs to create the best guest experience• Implemented campaigns that boosted new enrolments, repeat business and redemptions

• 

  McCann Worldgroup

  Aug 2016 - Jan 2020

  • Clients – Nestle Infant Nutrition, GSK Horlicks, Ministry of Health Afghanistan and Omron• Successfully managed marketing communications of super-premium Infant Formula portfolio (Nestle NAN and NAN EXCELLAPRO• Conceptualized, ideated and created industry first nutrient calculator mobile app for GSK Horlicks • Task planning, liaising & budget allocation (budgeting)- achieved productivity of the internal teams by 2X that helped finish the creative mandate of my clients before time

  • Group Account Manager

    Jan 2019 - Jan 2020

  • Account Manager

    Aug 2016 - Dec 2018
• 

  Modicare Ltd (KK Modi Group)

  Feb 2020 - Oct 2022

  Assistant Manager

  • Streamlined customer onboarding process for the E-commerce platform• Led digital strategy for the launch of 70+ products across 14 categories• Managed platform content, ensuring accurate product listings and de-listings.• Developed and executed strategies to drive online sales, optimizing product visibility and customer engagement.

• 

  Shahn - Truck on Demand

  Jan 2023 - now

  Marketing Specialist

  In my role as a Marketing Specialist at Shahn - Truck on Demand in Dubai, I led initiatives to drive repeat purchases and optimize customer engagement through targeted promotional offers. I conducted in-depth customer behavior analysis to identify high-value customers, and devise enhanced customer relationship strategy. Additionally, I continuously reviewed and documented application bugs to ensure timely releases and coordinated with the software team to address technical requirements.