Ekaterina Goryacheva

Experience

• 

  SABMiller

  Mar 2007 - Sept 2010

  Assistant of Sales force and Development department

  Responsible for document flow of department and distributorsAccounting and control of refrigeration equipment (more than 100 000 units )Providing weekly report of equipment Conclusion of contracts with service companies and monitoring their workInventory of refrigeration equipment

• 

  Coty Inc.

  Sept 2010 - Sept 2013

  Development of assortment matrices for different types of retailersCreate and update planograms Sales analysis, recommendations for assortment matrix (more than 200 SKU and 40 retailers)Monitoring of compliance with the visualization of brands Document flow with distributors and partnersControl of budget spendingTrack the sales performance for bonus paymentsReporting of commercial equipment Coordination of regional trade-marketing promo

  • Junior Category Manager

    Oct 2011 - Sept 2013

  • Coordinator of TM-department

    Sept 2010 - Oct 2011
• 

  Bayer

  Sept 2013 - May 2017

  Market and competitors analyse. Plan and manage annual budget spends. Implementation of TM and digital activities.Planning and control of spending of the budget in accordance with the approved level of investmentDevelopment and organisation event for doctors. Regular store visits, analyse of competitors activity Develop planograms and merchandising tracking.POSm production and implementation.Design and production GWP. Market analysis, Program planning, Implementation of activities, Summary of Activities, Closed loop projectAnnual Budget planning and application carry out acceptance paymentActivation POSM production and implementationDesign and production GWP

  • Marketing Service Manager

    Dec 2015 - May 2017

  • Trade-Marketing Manager

    Sept 2013 - Dec 2015