Syed Warris Waqar Kirmani

Experience

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  Fabric Masters(PVT) Ltd

  Jan 2011 - Dec 2011

  Marketing Executive

  An international trading firm specializing in textile products, construction materials and consumer items.• Established a joint venture with a Indian company (Mittal Infracon) for cement which dominates the trade through wagha (by rail) to almost 90%.• Familiar with International trade principles, procedures and regulations.• Excellent customer relationship and people management skills.• Superior communication and presentations skills.• Strong Team Management and Leadership skills.• Development and management of all financial transactions• Business management and critical analysis for any future improvements• Extensive Market research for customer acquisition, mostly secondary. Show less

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  Microsoft

  Sept 2012 - Dec 2012

  CRM Intern - SA Awareness and Activation

  • Customer Engagement with all Microsoft corporate accounts in 8 countries at a penetration rate of 80%, resulting in increasing SA benefits activations by 20% and EA agreement renewals by 10%.

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  Fabric Masters (PVT) Ltd

  Sept 2013 - Sept 2014

  Marketing and Sales Manager

  An international trading firm specializing in textile products, construction materials and consumer items.• Developed and managed a sales pipeline to identify and acquire new business, to achieve sales and profit goals; identify prospective clients, research backgrounds, contact clients and move through sales cycle.• Managed multiple key Accounts; built and maintained strong, long-lasting customer relationships with existing and potential accounts.

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  Hotel One (Pvt.) Ltd.

  Oct 2014 - May 2016

  Manager Marketing and Communications

  I led the marketing and communications department to budget, plan and execute marketing initiatives nationwide. Created and implemented integrated offline and digital campaigns for multiple hotel locations with different target customer profiles and product offerings. Some of the achievements are mentioned below: • Launched 5 new hotels within 2 years with focus on corporate lead generation, customer demand generation, franchise selling and hotel launches. • Two Marketing Excellence awards in 2014 and 2015 for bringing incremental revenue of CAD 4.3 Million realized by managing nationwide marketing planning, budgeting and implementation of the marketing calendar for B2C and B2B markets across multiple channels. • Negotiated Strategic Partnerships with Pepsi, Nestle, British Tobacco, Red Bull, WWF,etc for exclusivity, co-branding, barter, trade and online integrations.Focus areas: Marketing strategy, budgeting, go-to-market strategies, email marketing, SEO/SEM, website management, online integrations, strategic partnerships, brand management, sales-marketing alignment, events, copywriting, content , social media , product & service marketing, project management, integrated marketing communications, internal communications, campaign management, In-Store Marketing, inbound Hashoo group is Pakistan’s Premium conglomerate with a diversified business portfolio in Hospitality, Energy, Properties, Commodities and Industries. Hotel One is a budgeted chain of hotels with its presence in multiple cities.. www.hashoogroup.com Show less

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  ZIC MOTOR OIL - HI-TECH LUBRICANTS LTD.

  Jun 2016 - Jul 2019

  Brand Manager

  Hired into newly created position with a vision to take the ZIC into retail. Helped the organization integrate vertically and forward by creating a retail brand; HTL Express. I built the brand, defined marketing strategies and implemented B2C and B2B campaigns across traditional, non-traditional and digital channels to elevate the brand to achieve milestones mentioned below.• Launched 8 automotive services outlets in 3 cities while developing an award winning business expansion plan (2018-2023) within 2 years of taking charge.• Catered over 40,000 customers and added incremental CAD 1 Million to the topline by creating a retail brand from idea origination to market execution with focus on promotional planning and KPI implementation.• Increased revenue by 117 % in one year by managing integrated marketing and communications campaigns for B2C and B2B markets across traditional, non-traditional and digital channels.• Maintained a minimum 87% Customer Satisfaction score by developing a customer centric mindset to ensure a seamless customer experience from acquisition to service delivery.Focus areas: Brand building, value proposition, marketing strategy, team development, budgeting, go-to-market strategies, pricing, positioning, product development, P&L reporting, KPI's implementation, digital advertising, email marketing, SEO/SEM, website development, mobile integrations, strategic partnerships, brand management, lead generation, content development , social media , project management, integrated marketing communications, campaign management, POS display, visual merchandising, inbound, outbound, customer experience, retail managementA public listed company marketing lubricants for over 20 years and is the market leader in Gasoline Engine Oil in Pakistan. www.hitechlubricants.com Show less

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  YMCA Canada

  Nov 2019 - Nov 2020

  Team Lead, Membership Experience
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  NewAge Products Inc.

  Dec 2020 - now

  • Translated complex consumer, business, and market insights into impactful marketing communication strategies, ensuring business growth objectives across a diverse brand portfolio.• Developed compelling marketing programs by integrating consumer, category, and competitive analysis into content development strategy and deployment.• Led cross-functional teams, delivering strategic recommendations, new products, and marketing programs while fostering strong relationships within a matrix structure.• Formulated and executed comprehensive brand strategies, defining unique selling propositions, and maintaining brand consistency across communication channels.• Developed and executed multi-channel marketing campaigns, ensuring clear product positioning and effective messaging.• Collaborated with various departments to streamline internal processes, enhance efficiency, and drive cost savings.• Managed marketing and promotional efforts for retailers, aligning strategies with business goals and overseeing merchandising strategy.• Collaborated with channel marketing manager to define strategies for new channels, executing integrated marketing campaigns and overseeing content creation.• Managed website content, ensuring alignment with brand guidelines, optimizing for SEO, and improving user experience through UI/UX best practices.• Oversaw day-to-day e-commerce operations, managing the online product catalog and optimizing user experience for brand and partner retailer sites.• Conducted analytics, tracking, reporting, and analysis of marketing metrics and KPIs for all executed content.• Built and developed a high-performance Marcom team, coaching and mentoring teams to enhance subject matter expertise and teamwork. Show less • Spearheaded product marketing, content marketing, demand generation and analytical reporting for the home category.• Increased category revenue by 92% in 2021 by introducing tactics to increase web traffic with controlled ecommerce conversion rates. • Increased category website pages traffic by 13% for both B2C and B2B audiences by implementing targeted campaigns on paid and earned mediums.• Reduced bounce rates by 3% for all and landing pages by remerchandising and optimizing content for all external content.• Launched 20+ new products as per set project timelines and financial parameters.• Created product marketing plans, merchandizing strategies and production strategies ensuring fulfillment of all brand website and retail partner requirements.• Collaborated with sales development teams to test and optimize wholesale marketing vehicles on key accounts such Costco.com/ca, homedepot.com, lowes.com, wayfair.com, Walmart.com, Amazon,com.ca and more. • Managed, hired and mentored 4 direct reports in Canada and abroad. Rebuilt the home marketing team for increasing bandwidth, succession planning and transparency of roles and deliverables. • Implemented best SEO practices to improve page speed, backlinks, keyword rankings and internal links to gain website traffic from organic sources.• Developed all creative content used for website, social programs, email campaigns, paid digital and offline campaigns, influencer inductions, retailer activations and trade programs for professionals using in-house team and freelancers. • Successfully introduced new processes and documentation with compliance from cross functional teams resulting in aligned and efficient launch of new projects.• Reported on marketing analytics for website, social, paid campaigns and all other marketing initiatives. Show less

  • Senior Marketing and Communications Manager

    Feb 2022 - now

  • Product Marketing Manager

    Dec 2020 - Jan 2022