Laure Jennequin

Experience

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  Nexira

  Feb 2002 - Jul 2002

  Marketing Specialist

  Studied and adapted an acacia gum range of product for food and pharmaceutical US markets.

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  COOPER

  Jun 2003 - Dec 2005

  Business Manager

  - Researched and promoted innovative ingredients for food, cosmetics and pharmaceutical applications. - Launched food supplements: market study, packaging.- Created sales tools, advertising, websiteResults: +28% turnover, +12% portfolio, management position (2 staffs)

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  Pierre Fabre

  Jan 2006 - Dec 2007

  Product Manager

  Worked out annual marketing plan of health pharmaceutical products- Launched and monitored the development of new products, managed their introductions on the market- Developed marketing supports, incentive programs, promotions- Managed communication tools (advertising, web), annual budget: 750K€- Supported and trained the sales organization: 32 sales representativesResults: improvement of attractiveness for company’s range of products : +110% of pre-sales 2008 /2007, 6 launches, 1 staff + 1 trainee Show less

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  Laboratoires Forté Pharma

  Jan 2008 - Jan 2013

  Achieved the promotion of health pharmaceutical products - Recommended and applied annual marketing plan: promotions (sales, marketing supports, merchandising plans), communication tools ( annual budget: 1.2M€)- Defined, implemented and developed innovative pharmaceutical products- Managed marketing tools for subsidiaries (Spain, Portugal, Benelux, Italia, UK)- Trained the sales organization, provided scientific information- Assessed accurate, innovative opportunities (ingredients or products) with R&D team- Monitored product development and clinical studies - Participated in fairs, congresses, symposiaResults: 6 new products/year, +38% presales, from +3% to +22% sell out increases Show less

  • Product and Marketing Manager

    Jan 2011 - Jan 2013

  • Chef de projet

    Jan 2008 - Dec 2010
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  Deep Nature

  Nov 2013 - Sept 2014

  Product Manager

  Creation and monitoring launch of a new range of cosmetics- Selected new concepts, recommended sub-contractors, monitored the development with R&D department- Provided marketing, training, sales tools for sales managers

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  CooperVision

  Jul 2014 - Jul 2015

  Marketing Manager

  - Monitoring marketing budget (1.08M€): ensure the follow-up of promotion actions, improve ROI - Analysis of sales and KPI, adjusting forecasts (42M€/2014), definition of 2015/2016 budgets- Analysis of market surveys (Syffoc, Gfk, Strat’Ophta)

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  Horus Pharma

  Aug 2015 - Sept 2016

  Chef de gamme OTC et DM

  - Mise en œuvre des plans marketing stratégiques et opérationnels de produits OTC, DM et nutraceutiques promus en visite médicale : 6M€ de CA, +4% et 8% versus 2015.- Soutien de la promotion à l'international en élaborant une stratégie Marketing adaptée aux marchés locaux et conception de l’ensemble des supports utiles à l'accompagnement des distributeurs et filiales du Groupe.- Conduite et animation en interne des groupes de projet impliqués dans le développement et le lancement de nouveaux produits- Gestion des KOL, définition et suivi de l’animation événementielle (organisation de symposia, séminaires, EPU et RP...)- Respect des objectifs fixés dans le plan marketing, réalisation des forecasts, gestion et du suivi du budget promotionnel.Encadrement : 1 chef de produit junior Show less

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  Arkopharma

  Sept 2016 - Feb 2022

  Definition of the strategy of the brands in the medical portfolio (vision, ambition, missions, values, promise). Launch of high-potential innovations in line with the brands' strategy. Supporting the subsidiaries. Development of the global strategy and monitoring of the marketing plan for the medical portfolio (ENT, Stress-Sleep, Joint, Gynaeco-Urinary) in the European subsidiaries (6) and distributors (total turnover 2016: €27 million) - Market analysis, strategic recommendations and innovations, performance monitoring. - Go to market recommendations - Implementation of communication and sales guidelines.

  • Global Brand Manager

    Nov 2020 - Feb 2022

  • senio Globla brand Manager

    Sept 2016 - Oct 2020
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  L Jennequin consulting

  Jan 2021 - now

  Marketing consultant

  Produce a content strategy adapted to generate traffic and conversion on websites.Support in the positioning of products and servicesCreation of marketing materials

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  Laboratoires NHCO Nutrition

  Jan 2022 - now

  En charge des projets transversaux et d'actions Europe go to market pour les filiales (France, Espagne, Italie, Allemagne, UK)Gestion et lancement des Innovations Europe : de la recherche & développement jusqu'à la commercialisation.Accompagnement d'une équipe de 5 chefs de produits. En charge de la gamme santé (sommeil, stress, cérébrale, minceur) et des projets marketing transversaux sur un périmètre national.

  • Global In marketing manager

    May 2023 - now

  • Marketing project leader_chef de gamme santé

    Jan 2022 - Apr 2023