Sehaj Sethi

Experience

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  IIMA Ventures

  Nov 2015 - Jan 2016

  1.) Organised and managed the operations and logistics for their biggest event Power Of Ideas. 2.) Assisted in creating profiles of speakers, mentors and top 75 teams.3.) Helped in scheduling and coordination of 407 mentoring sessions in 8 days.4.) Also managed and coordinated speakers sessions and remote elevator pitch for the program. 1.) As an Event Coordinator, I worked closely with the CIIE program team to assist them in coordinating and managing the Mentoring Sessions for over 150 participating teams. 2.) Spearheaded a team of volunteers to handle all the arrangements for the events. - Got promoted to City Coordinator for the future stage i.e., Elevator Pitch for remarkable management.

  • Operation Intern

    Dec 2015 - Jan 2016

  • Event Coordinator

    Nov 2015 - Dec 2015

  • City Coordinator

    Nov 2015 - Dec 2015
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  QAI

  Aug 2017 - Apr 2018

  Business Support Executive

  1.) Designed, implemented and reviewed direct email marketing campaigns.Illustration: While designing Email Marketing campaigns, I managed to pull the bounce rate of the emailers from 10% to 2%.2.) Business research to identify and target potential clients.3.) Generated new opportunities and leads for the company from sources like LinkedIn, Google,Facebook, etc.4.) Contributed to recruitment functions by assisting in sourcing job applications, screening, and taking initial interviews for the HR manager. Show less

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  EVENTFAQS MEDIA

  Jun 2018 - Jun 2019

  Executive - Marketing Operations

  1.) Researched and engaged with event & wedding planners, travel agents, tourism boards, and caterersfor WOW Awards Asia and Gourmet Entertainment Show.Illustration: Communicated with 1,500+ people for WOW Awards Asia and the Gourmet Entertainment Show.2.) Created a pitch for event & wedding planners to maintain their online job profile section on thewebsite.3.) Prepared multiple social media campaigns for our IPs to improve reach and engagement (likes, shares, and comments) for our audience. Show less

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  GoSTOPS

  Sept 2019 - Jan 2021

  Senior Marketing Executive

  1.) Ideated, developed, and executed Brand Marketing campaigns covering BTL (E-Mailers, Social Media,Influencer Marketing, etc) activities pan India.Illustration: Single-handedly led #goBirWithgoStops with 10 influencers on board for brand activation and to boost the occupancy of goStops Bir. The occupancy rate increased from 15% to 90%.2.) Worked towards driving partnership and collaboration with influencers, events & workshops pan India.3.) Coordinated with internal stakeholders and an external agency to ensure smooth PR Activities forvarious newspapers, magazines, and websites.4.) Assisted in developing and implementing social media strategies to improve reach and engagement. Show less

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  Bennett Coleman & Co. Ltd. (The Times of India)

  May 2021 - Dec 2023

  Brand Consultant

  1.) Ideating, developing, and executing integrated brand marketing campaigns covering BTL (E-Mailers, Social Media, Influencer Marketing) and ATL (Print) activities.Example: (i) Managing a national campaign hailed as 'The Times of a Better India'(ii) Organizing and managing Times Rajasthan Cuisine Trail (Times Passion Trails) and Times Passion2.) Coordinating with internal stakeholders and external agencies to ensure smooth campaign execution.3.) Analyze market, competition, and consumer behavior to deliver insights and inputs into brand planning and development.4.) Track and report campaign performances across brands and business metrics.5.) Working on product analysis and product management: Monitoring Ad-Edit Ratios and LPRS. Show less