Franka Smoljo

Experience

• 

  V.B.Z.

  Jan 2010 - Jan 2012

  Proofreader
• 

  Adriatic.hr

  Mar 2010 - Oct 2014

  Copywriting & Social Media Specialist

  Handled copywriting, social media content planning, and email marketing strategies for adriatic.hr

• 

  HR Cloud

  Oct 2014 - May 2019

  As a Product Owner at HR Cloud, I focused on solving essential problem areas through customer feedback, proposing solution directions, and overseeing delivery processes. Responsibilities included:Product Discovery.Defining near-term roadmaps in collaboration with the product manager.Customer outreach, feedback analysis, competitor analysis, and market research.Product Development.Prioritising backlog and defining high-level requirements.Collaboratively scoping out detailed solutions with teams. Show less

  • Product Owner | Team Lead

    Jun 2018 - May 2019

  • Implementation Consultant | Customer Support Team Lead

    Oct 2014 - Jun 2018
• 

  Valcon

  May 2019 - Jun 2024

  Product Owner

  Valcon, formerly known as Typeqast, is a Dutch software development agency where I served as a Product Owner, collaborating with various customers.◦ Senior Product Owner | Zivver January 2021 - Present ◦Zivver is a successful Dutch scale-up company specialising in securing digital communications for over 7500 clients. As the Senior Product Owner, I am dedicated to the data leak prevention platform, ensuring the intelligent warning of sensitive data or incorrect recipient presence. Key responsibilities include:Product Discovery.Conducting qualitative and quantitative research through competitive analysis, customer outreach, and feedback review.Collaborating with product management and stakeholders to define outcome-based roadmaps.Product Development.Sharing and rallying the team around product strategy and quarterly objectives.Owning the roadmap and backlog refinement, ensuring iterative delivery aligns with customer needs.Overseeing development processes, removing impediments, and communicating status and release plans.Go-to-Market.Collaborating on go-to-market strategy and aligning internal teams on activities and timelines.Preparing field-enablement documentation and workshops.Defining and monitoring released feature/product’s KPIs in collaboration with product marketing.◦ Product Owner | Blyott May 2019 - December 2020 ◦Blyott is a Belgian-Dutch startup focused on machine learning-powered, real-time location tracking for asset management. In the dual role of Product Owner and Project Manager, responsibilities included:Product Discovery.Conducting market research and monitoring early adoption.Interviewing early adopters and analysing feedback, alongside competitor analysis and marketing research.Product Development.Translating research into actionable high-level requirements.Aligning the team around problem areas and collaborative scoping of detailed solutions. Show less

• 

  ReadCube

  Jun 2024 - now

  Product Manager