Manasa Ilango

Experience

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  Cobalt Experiential Marketing

  Apr 2011 - Jun 2011

  Event Management Intern

  Worked under Business Development and Operations team. Account Assistance for Religare Macquarie.Responsibilities undertaken:Pitching, sponsorship search, venue booking and planning, promotion planning, event management

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  Genesis Burson-Marsteller

  Aug 2012 - Dec 2012

  Public Relations Intern

  Account Assistance for Bosch Power Tools & 3M IndiaResponsibilities undertaken:Media relations, media planning, press interactions, story pitching, product promotion, drafting press release and responses, college integrated programs like guest lectures and article placement in college magazines

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  Genesis Burson-Marsteller

  Feb 2013 - Mar 2014

  Account Assistant for GE Healthcare and Volvo Buses IndiaResponsibilities undertaken:- Crisis Communication: Round the clock tracking with print, television, online & social media. Crisis analysis and reporting to internal and global team; crisis advisory documents, official statements & responses; interactions with key media; vendor management.- Media relations: Independently reached out to tier II and tier III journalists pan India. This includes story pitching, press interactions, press conference, select media interactions etc- Planning and Execution: Key messaging, campaign planning, on ground and post event support, key media interactions for CEO's and Business Heads- Reports and Documentations: Media and campaign analysis. Drafting press releases, responses, product notes, pitch notes, client briefing book - New Business Development: Worked with internal teams on new business pitches Show less Account Assistant for GE Healthcare, GE India Technology Center, Volvo Buses India, Invest State Government of VictoriaNetwork clients on project basis: GSK, Lycra, Horlicks, Marks & Spencer India, Cartoon Network IndiaResponsibilities undertaken:- Crisis Communication: Round the clock tracking with print, television, online & social media. Crisis analysis and reporting to internal and global team; crisis advisory documents, official statements & responses; interactions with key media; vendor management.- Media relations: Independently handled media relations across markets for Healthcare, Science & Technology, Automobile, Business, FMCG, Lifestyle sectors. This includes story pitching, press interactions, press conference, media meets etc- Planning and Execution: Key messaging, campaign planning, on ground and post event support, key media interactions for Ministers, CEO's and Business Heads- Reports and Documentations: Media and campaign analysis reports on daily, weekly, monthly, quarterly and yearly basis. Drafting press releases, responses, product notes, pitch notes, client briefing book Show less

  • Associate

    Jan 2014 - Mar 2014

  • Junior Associate

    Feb 2013 - Dec 2013
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  Sai Infraaequipments Pvt Ltd

  Apr 2014 - now

  Director

  With a strong background in marketing, I have focused extensively on brand building and planning marketing strategies for the business on a pan India level.- Business Development: Reached untapped domestic markets and global markets such as Srilanka, Vietnam, Myanmar, Maldives, Oman and Dubai. - Marketing Strategies: Website redesigning, digital marketing, B2B marketing, email marketing- Pubic Relations: Journalist engagement, interactions for Managing Director, print and digital coverage with Indian construction magazines like Project Monitor, Infrastructure Line, Project Vendor, Industrial Review and International magazine like Cranes Today. I am also responsible for managing operations. In the capacity of this additional role I handle chief tasks such as :- Client Management- Vendor Management- Coordinating with multiple internal departments, their managers, supervisors and labours and addressing their issues- Drafting quotations- Purchases- Daily budget allocation- Office administration Show less

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  FICCI FLO BANGALORE

  Apr 2024 - now

  Marketing & PR vertical head
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  Young Indians Bengaluru

  Jan 2025 - now

  Branding Co-Chair