Akanksha Srinivasan

Experience

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  The Truth India

  Jul 2021 - Mar 2022

  Human Resources Manager

  Efficiently conducted orientation and training programs for new recruits and interns and regularly evaluated their performance. Assisted in payroll preparation by providing relevant data (absences, productivity, etc.). Attended to employee grievances.Maintained accounts of the organization in regards with its expenses and created invoices for sponsorship deals and also effectively searched and communicated to various clients about sponsorships.

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  Red Bull

  May 2022 - Oct 2023

  Student marketer

  Devised customized campaigns and marketing strategies to close gap between functional attribute of the product and need of the consumers.Successfully built and managed brand image across North-East India and initiated branding efforts at various cultural, sports and college events.Conceptualizing, planning and executing Global projects inside various campuses in the city.Established and maintained relations with key opinion leaders across North East to increase awareness and promote consumption.Assisted the sales team through regular market visits. Show less

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  Stoic Studios

  Aug 2023 - Oct 2023

  Marketing Intern

  Helped the team curate content for different clients hailing from different industries. Made regular reports on performance of different advertisements across different platforms, successfully managed social media handles as well google business listings of different clients and responded to customer queries and complaints regularly. Made and ran different Ad campaigns in google AdWords.

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  Blustream

  Oct 2023 - Dec 2023

  Associate - Digital Marketing Operations

  Elevated brand presence and engagement by strategizing and executing social media campaigns across various platforms; Actions included developing monthly content calendars, performing competitor audits, and conducting market analyses within the context of dynamic digital marketing landscapes, leveraging data-driven insights to refine marketing strategies for a diverse clientele.Enhanced online visibility and lead generation through meticulous management of Google andMeta ad campaigns and performance reports. Streamlined content marketing initiatives as a specialized Content Marketing Associate. Spearheaded client servicing, copywriting, and content curation, delivering high-quality, consistent brand messaging that led to a boost in online engagement. Coordinated media shoot logistics and content delivery, ensuring the alignment with strategic marketing goals and optimal resource utilization. Show less

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  Deloitte

  Jan 2024 - now

  GAAL Analyst