Roberto Rodríguez

Experience

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  Telefónica

  Jun 2008 - Feb 2011

  Asistente de ventas de publicidad

  basically administrative functions of the commercial area, make telephone sales, prospecting customers, customer service, management of commercial information on prices and products, rescue of customer portfolio, opening of customers, general potential customers, assistance to the business management, visits to clients for the development of new product sales, sales closings, monitoring of clients in service needs, short-term sales projections, market strategies to increase clients, customer study and short-term sales projections. Show less

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  Banco Nacional de Crédito, C.A. Banco Universal

  Sept 2012 - Apr 2015

  Especialista en marketing y relaciones públicas

  Marketing is translated into Spanish as marketing or marketing. The Marketing department of a company must manage and coordinate sales strategies. This is its main function. In addition, you must make a profit while satisfying the customer's requirements and needs. The objective of the marketing department is to locate and achieve a positioning for the company in the market and in this way increase sales and revenue.

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  Banesco Banco Universal

  Mar 2016 - now

  Especialista en marketing y relaciones públicas

  Functions and Responsibilities: Design, plan, coordinate the Media plan and marketing plan to increase the value of the brand through a solid position in the market. Design and evaluation of promotions in order to achieve brand positioning. Innovative activities for Branding. Management of relations with advertising and media companies. Development and management of management indicators. Management of the company's social networks.

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  Banesco Panamá

  Aug 2021 - now

  Marketing Specialist

  Conduct market research to learn about consumer needs, habits, and trends.Contribute and develop concepts for innovative marketing campaigns.Contribute to outbound and inbound marketing activities by demonstrating expertise in a variety of areas (content optimization and development, advertising, event scheduling, etc.)Coordination with outside vendors to carry out events and promotional campaignsCollaborate with marketing professionals and other disciplines to plan and implement initiatives that increase brand awareness and marketing.Plan and carry out initiatives to reach out to target audiences via appropriate channels (social media, email, television, etc.)Contribute to the analysis of marketing data (campaign results, conversion rates, traffic, etc.) to aid in the development of future marketing strategies.Individual marketing plan tasks must be completed. Show less