Desuita "Dzu" Campelo, MSc

Experience

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  Embraer

  Jan 2004 - Jan 2021

  I collaborated with business leaders and executives to define and prioritize product roadmaps based on the company's strategy and vision. I gathered knowledge and data to support competitive analyses needed to steer the enterprise direction, enabling Embraer to anticipate market trends and capitalize on emerging opportunities.Some of my key achievements include:• Heading design sprints, collaborating with multiple stakeholders, co-creating with them, and persuading them to make decisions through visual storytelling, enabled the company to stay ahead of the curve.• Shaping, leading, and executing the development of strategic processes and methodologies for prioritizing the product roadmap and making trade-offs among customer value, technical constraints, and business goals.I am committed to driving business success through strategic planning, collaboration, and innovation. I am excited to bring my expertise to new challenges and opportunities in the industry.Relevant Projects: Structured Digital Strategy for Service & Support through a collaborative approach – 2021 | IPD Optimization: Reduction of 15% in the cycle and 50% in cost due to design deviation – 2021 | Lead Commercial Engineering strategic planning for JV with Boeing – 2019. Show less As a Digital Innovation Consultant at Embraer, I delivered high-impact recommendations to top-level leadership that aimed towards significant gains in business efficiency, and company results, and overhauling the engineering workforce culture through digital innovation and customer-experience landscape.My key achievements include:• Conducting digital benchmarking and industry trends analysis, customer-journey mapping, organizational assessments, design thinking, and other techniques to uncover business opportunities, develop insights, and deliver a pipeline of structured service projects. • Working closely with user experience, visual design, usability, and other product management teams in an agile environment to identify opportunities, generate big ideas, and launch services that exceeded customer expectations.As a Digital Innovation Consultant, I have a proven track record of delivering exceptional results by leveraging cutting-edge techniques and technologies to create meaningful and impactful experiences for customers. I am excited to continue delivering high-impact recommendations and driving innovation in new opportunities.Relevant Projects: Structuring 3 digital projects – 2 Exits | 1st tech Hackathon with Amazon – 2018 | 1st Design Sprint @Scale training over 250 employees – 2018. Show less As a member of the Chief Engineer Office at EMBRAER, I proposed, prototyped, and tested new technologies and processes to bridge gaps identified in major projects while minimizing associated risks.My key achievements include:• Focusing on small-scale prototypes to test ideas using a fail-fast approach to ensure efficiency and effectiveness. • Identifying gaps in projects at EMBRAER and minimizing associated risks using concepts such as lean startup and value proposition design.My work in the Chief Engineer Office has enabled me to deliver exceptional results by leveraging cutting-edge techniques and technologies to create meaningful and impactful solutions for identified gaps in major projects at EMBRAER. I am passionate about driving innovation and look forward to leveraging my expertise to continue contributing to the growth and success of the organization.Relevant Projects: MIDAS: Structuring Aviation Digital Ecosystem identified changes in the aircraft design and opportunities for new digital services – 2017 | Tech Evolution: Responsible for tech evolution roadmap for System Engineering – 2016 | Innovation Program: Pioneer as Engineering innovator in Innovation Program |Tech coordinator of Reuse Project for Aircraft Specification – 2014. Show less As a highly skilled System Engineer at EMBRAER, I have made significant contributions to the organization, leading to impressive results. Here are some of my accomplishments:• Structured and implemented a plan for technical specification reusability on the KC-390 project, which led to the creation of a spin-off project in EMBRAER's Innovation Program.• Served as a Technical Lead on the Legacy 450/500 business jet program, taking on significant technical leadership responsibilities and delivering the product with only 25% of the regular time spent on a project of that magnitude.• Resolved a 2-year delay in the project schedule and multiple litigations with a Flight Control System supplier, demonstrating exceptional problem-solving skills and leadership.• Developed a hard real-time embedded application that controlled the aircraft, which led to a complete reassignment of responsibilities, further demonstrating my technical expertise and innovative thinking.Relevant Projects: C-390: Lead systems Engineer responsible for integrating and specifying all Flight Controls Sub-systems from equipment to Aircraft Level – 2012 | Legacy 500: Lead Engineer for FCS verticalization in the L500 FCS takeover – 2010. 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  • Principal Strategist – Engineering Strategy and Integration

    Jan 2019 - Jan 2021

  • Digital Business Strategist – Digital Transformation

    Jan 2018 - Jan 2019

  • Technical Project Engineering Lead - Chief Engineer Office

    Jan 2014 - Jan 2018

  • Flight Control System Lead Engineer - Military & Business Divisions

    Jan 2008 - Jan 2014

  • Flight Control System Engineer - Ejets E1 Program

    Jan 2004 - Jan 2008
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  Embraer-X

  Jan 2021 - Jan 2023

  As a Market Strategist at Embraer-X, I monitored market shifts and events to drive the company's success. I served as a key player in Embraer-X's strategy by combining my insights about relevant markets with the perspectives of the CEO and senior leaders. I was the linchpin that kept Embraer-X ahead of the curve in the rapidly changing technology landscape.Some of my key achievements include:• Successfully steering Embraer-X towards success by leveraging my expertise and insights to navigate through market uncertainties with agility and confidence. • Utilizing my ability to filter out the noise and align stakeholder needs with key strategic choices, driving Embraer-X's competitive edge and ensuring that the company stayed ahead of the curve in a rapidly changing industry landscape. • Streamlining stakeholder needs from multiple business units to align with key choices embedded in the strategy. • Collaborating closely with leaders and the Vice President of S.I.M. to ensure accountability for the strategy's success.As a skilled Market Strategist, I am committed to driving business success through insightful analysis and strategic planning. I am excited to bring my expertise to new challenges and opportunities in the industry.Relevant Projects: Sustainable by Design | Integrated Mobility | Airborne Info-systems. Show less As the Head of Strategic Intelligence at Embraer-X, a leading technology company, I was responsible for discovering and creating new markets with exponential growth potential. I led the customer discovery effort, leveraging internal and external resources through partnerships, to identify new market opportunities for the company.Some of my key achievements include:• Transforming data into actionable insights based on strong analytics, enabling the company to make informed strategic decisions. • Orchestrating, curating, and executing the process of producing intelligence reports for target markets, pushing the corporation board of executives towards disruptive opportunities.• Driving and streamlining the pipeline of disruptive projects across the corporation, ensuring that they aligned with the company's strategic goals and objectives.• Continuously seeking out the next big thing, keeping the company at the forefront of the industry and anticipating trends before they became mainstream.• Successfully contributing to the company's mission by providing critical market insights and actionable intelligence, identifying new opportunities for growth, and transforming data into insights.As a skilled Head of Strategic Intelligence, I am committed to driving business success through insightful analysis, strategic planning, and innovation. I am excited to bring my expertise to new challenges and opportunities in the industry.Relevant Projects: Restructuring Embraer-X and defining the new strategy cycle | Relaunched Embraer-X brand – 2022. Show less

  • Vice President, Strategic Intelligence & Marketing

    Jan 2022 - Jan 2023

  • Head of Strategic Intelligence

    Jan 2021 - Jan 2022
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  Moya Aero

  Aug 2023 - now

  Head of Strategy

  Acting as C-level-As-A-Service for the Moya Aero start-up. Developing Strategic Positioning, implementing strategic initiatives, analysing market trends, and identifying growth opportunities in Moya´s Target Markets.

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  Venture.U

  Aug 2023 - now

  Founder & CEO

  Driving innovative thinking on strategy development and problem-solving. Guiding teams, implementing transformative initiatives, dedicated to shaping a future where ingenuity thrives, and organizations evolve.Tailored Strategic Innovation Services For Corporations and Startups.www.venture-u.com