Michael St. James

Experience

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  Abercrombie & Fitch

  Mar 2007 - Mar 2012

  Brand Representative/Model

  On a day-to-day basis, I effectively maintained the high visual standards of the company by organizing merchandise, dressing mannequins, putting up signage, and decorating for holidays. Having trained in managerial duties, I was trusted to lead teams of associates to complete tasks such as floor-sets, inventory, and more. I worked in collaboration with the Store and Assistant Managers in recruiting and training new associates. When necessary, I assisted the Stock Management team by handling inventory shipments and helped maintain a detailed stock organization system. As customers entered the store, I greeted them with a gleaming smile and helped them solve their sartorial conundrums.Provided customer serviceAssisted in store layout and floor set designsTrained new associates and assisted in managerial dutiesParticipated in plan-o-gram set-ups (put up signage, re-organized merchandise, dressed forms/mannequins appropriately, decorated for holiday events)Effectively made each customer feel welcomed and appreciatedHandled inventory shipments and organized new merchandise Assisted customers with creating visual looks based on desires and fashion trends Show less

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  Elite Sports Clubs

  Jan 2012 - Aug 2013

  This role truly defined my strength as a "jack of all trades." From their first step through the door to their every day experience, my job was to delight members with an exceptional experience at the club. Starting with the selling process, I worked to bring new members into the club. In over three years, I met or exceeded sales goals for all but one month. My sales team and I were the first team in over 15 years to exceed the highest sales goal tier for the spring 2013 quarter.I planned events and activities including sporting events, promotions, boutique shopping days, and private parties. I took great care in processing member complaints/requests and delegated responsibilities to solve issues that came up. When help was needed, I assisted the marketing team in managing social media and special promotions. I worked to foster relationships with existing members, managed day-to-day operations of the club, and welcomed new and potential members with a smile.Coordinated and planned club events for member retention and non-member recruitmentTrained new employees and managed employee communicationsProduced and edited digital and print marketing materials for use around the clubAssisted Marketing Director with campaign development, strategy, and executionToured prospects and sold memberships through the use of multiple sales tacticsMaintained detailed organization system for prospect information and follow upsManaged day-to-day operations of the clubBuilt relationships with local businesses for corporate membership contracts Show less I learned a great deal more about the world of corporate marketing, particularly in the fitness industry, in this role. On a day-to-day basis, I relieved a bit of pressure from the Graphics Coordinator by designing signs and promotional materials for use around the clubs. I spearheaded and managed a project in order to help boost the use of fee-based services for members. I took head shots of all trainers and professionals, collected biographical information for each, and organized digital and print campaigns to utilize the information.Designed web and print marketing materials using Illustrator, Photoshop and InDesignProduced materials for club communications, both member and employeePhotographed employees and events for web based member-employee relation materialsAssisted in planning club events for members and non-member recruitmentDeveloped promotional programs utilizing guerilla marketing strategies Show less

  • Assistant Operations Manager/Member Services Representative

    Jun 2010 - Aug 2013

  • Marketing & Public Relations Intern

    Jan 2012 - May 2012
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  Freelance

  Jun 2012 - now

  Interior Design Consultant

  I help residential clients utilize living space by arranging furniture, lighting, decor, and other fixtures, creating design plans and selecting color schemes and styles. I work with homeowners and renters to understand their needs and desires, then formulate a plan and budget. Utilizing existing pieces and sourcing new ones, I assist clients in creating spaces that project their personal style.

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  Thirsty Boy

  Jul 2012 - Aug 2013

  Assistant Brand Manager

  In this role, I worked in collaboration with the agency's Brand Managers on a plethora of tasks: concepting, strategizing, proposal/brief drafting, social media managment, analytics, and more. As a boutique agency, I had the opportunity to work with team members in a variety of roles to successfully create effective and memorable marketing and promotional campaigns. On a day to day basis, I managed the multi-channel efforts for a handful of clients, and dove in whenever (and wherever) help was needed elsewhere.Assisted in the development and execution of digital marketing strategiesParticipated in concepting and strategizing discussionsDeveloped and reviewed progress reports regarding promotional programs for various clientsDeveloped strategies and content for social community campaignsManaged social media accounts and websites for clients of various sizesProduced and edited copy for public relations materials Show less

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  Vertz Marketing

  Sept 2013 - now

  Director of Branding + Digital Design

  My responsibility as Director of Branding + Digital Design is to manage the multi-channel marketing strategy for a variety of our agency clients. My day-to-day responsibilities include: front-end web design and development (HTML), graphic design, email/newsletter creation and delivery, blog/copy writing and editing, online advertising (Facebook Ads, Google AdWords, etc), social community management, public relations, and more.I work to successfully solve issues and delegate responsibilities when necessary. I manage a team of talented individuals, providing creative direction to develop campaigns for print and digital marketing collateral. This role has tested and strengthened my abilities in multitasking, project management, and business prospecting. Since starting in the role, I have launched over 50 successful campaigns, grown social communities by 300+% for 6 clients, and designed and built 20 new websites.Creative concept creation for online and print media in collaboration with graphic design teamCoordination of campaign strategy and developmentCopywriting and HTML programming for website updatesConcept creation for new online promotionsBlog writing, email newsletter creation, and text message marketing campaign creationCopywriting for specific sales campaigns, promotions and eventsSocial media management and content creation on sites such as Facebook, Google+, Twitter, Pinterest, Instagram, Yelp, and others Show less