Matt Oestreich

Experience

• 

  WBFS-TV + WTVX-TV

  Sept 1997 - Sept 2002

  National Sales Manager
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  WFTV

  Sept 2002 - Dec 2010

  NSM position downsized with economic downturn.*Managed local/regional account list*Responsible for prospecting, closing and renewing local direct business to grow station's market share*Handled credit applications, collections, commercial writing/production, marketing plans and service for clientsNational Sales Manager*Responsible for national revenue/budget across 14 regional TeleRep/CoxReps offices and 1 national sales assistant*Helped station overachieve revenue and market share goals 6 straight years*Political Sales specialist, growing station's political market share from a 24.6 in 2000 to a 33.8 share in the 2008 political cycle. Group political specialist consulting on station policy, rate structure, LUC management and handled specific political agencies for both WFTV and WRDQ*conducted face to face sales calls with agency buyers and executives throuought the country as well as fostering relationships with local business contacts for national business Show less

  • Account Manager

    Dec 2008 - Dec 2010

  • Sales Manager

    Sept 2002 - Dec 2008
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  WFLA-TV

  Jan 2011 - Jan 2015

  Sales Manager

  As Local Sales Manager:*Led a team of 5 local/regional account executives and 1 local sales assistant*Built strong relationships with local and regional clients to promote long-term business growth*Designed and implemented multiple NTR and cross-departmental campaigns that utilized Media General's WFLA-TV, WFLA.com, Riverbank Studios and MeTV to garner exclusive business from clientsAs National Sales Manager:*Part of 4 pronged management team (National, Local, Digital and Syndication Sales)*Managed station's national sales budgets via 13 regional HRP/CoxReps offices and 1 national sales assistant*Responsible for account negotiation/fulfillment, inventory management, rate integrity/pricing strategy and special initiative sales*Political specialist responsible for all local/national political revenue, reconciliation and FCC/FEC compliance Show less

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  WCTV

  Jun 2015 - Feb 2020

  Local Sales Manager

  *Managed a team of 7 local/regional account executives and 2 sales assistants*Took a team that was $500k behind budget in June of 2015 and rallied them to exceed budget by +$1MM by the end of that year*Consistently maintained a local/regional market share of +53% over 5 year period.*Jim Doyle and Associates leader consistently helping the team close and average of +$450k of new/incremental business each year for 4 straight years. (The highest average since WCTV became a Doyle station)*Inventory and pricing leader. Maintained the lowest preemption percentage in our group of stations.*Local political manager/specialist maintaining a political share of +70%.*Designed and implemented numerous creative multi-department programs to enhance client marketing plans.*Served as primary backup for station's GSM, NSM and DSM. Show less

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  SouthWood Living Magazine

  Mar 2022 - now

  Account Manager

  Responsible for developing & maintaining client accounts with local monthly community magazine. Help write content articles associated with ADVISORS clients.