Daniel Frank

Experience

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  EcoYouth SPJ

  Sept 2020 - Jan 2022

  PR Director

  • Developed and circulated emails using Mailchimp detailing club initiatives and activities across Singapore, Dubai, and Sydney campuses.• Worked with club heads to develop various initiatives to promote CSR.• Conducted meetings and delegated tasks to PR executives.

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  Team Pumpkin

  Jun 2022 - Jun 2024

  Promoted to Assistant Content Manager. Writing engaging content for brands and working on marketing strategies to increase brand awareness, recognition, and resonance. I work on website copies and assist in planning the website content direction (content flow and theme). I make mood boards to aid in website content creation and work directly with UX designers to create visually appealing websites. Additionally, I am a web content author/publisher and have worked on the revamped ITC Sunfeast YiPPee! website (AEM) as well as the revamped Maeva website (Shopify). I directly coordinate with brand managers and agencies to obtain new content for the website. I have assisted in the creation of 4 RFP submissions for the company's Canada project proposals.Brands that I've worked on:1) Jeevone2) Aeroplane3) ITC (Fabelle, Bingo!, Sunfeast, Aashirvaad)4) Radiance Classes5) Vision Express6) Igesia7) APL Apollo8) Phoenix Mall of Asia9) Span-ex10) IvyCap11) Park Dental Clinic12) Habitstack13) Wylth14) RVXpress15) SimplexMLM16) The Ganga Foundation (TGF)17) We For Water18) SG Mart19) Jolger20) Maeva21) Manipal University Show less - Wrote copies and concepts for various brands like ITC (Fabelle, Bingo! Mad Angles, Bingo! Tedhe Medhe, Mom's Magic, Marie), Vision Express, and Radiance Classes.- Wrote blogs for companies to be showcased in their company websites (Igesia, Park Dental Clinic).- Assisted the SEO team by writing 800 word blogs with the provided keywords for a reputed structural steel brand in India(APL Apollo).- Assisted in the development of storyboards and scripts for brand videos (Wylth, SimplexMLM).- Wrote Linkedin and Twitter copies for a venture capitalist firm in order to build their brand presence online (IvyCap).- Wrote thumbnail copies, video titles, and video descriptions for videos of various brands (ITC, Habitstack, IvyCap).- Developed content calendars and wrote copies for an American RV repair and service client (RVXpress).- Wrote and edited content for company websites. Show less

  • Assistant Content Manager

    Jun 2023 - Jun 2024

  • Content Associate

    Sept 2022 - Jun 2023

  • Content Writer

    Jun 2022 - Sept 2022
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  ITC Limited

  Sept 2023 - Nov 2023

  Website Migration Project (Magento)

  My agency had sent me to work at the ITC Foods Business Division to help with the website migration of the ITC online store website. ITC switched from the Shopify e-commerce platform to Magento and I was one of the two resources sent to assist with migrating all the content from the Shopify website to the new Magento platform. During my tenure, I helped with coding the blogs, image resizing, listing and delisting products on the platform, updating product descriptions, updating brand pages, and highlighting bugs and issues to the development team. I also coordinated with respective agencies to get updated content (banners and blogs) for display on the new website. Show less

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  Headout

  Jun 2024 - now

  Web Content Writer (Supply Ops)

  Writing content that helps people discover the world's best experiences! My responsibilities include:1) Researching and writing concise copy for the main Headout website. This includes the 10-second summary, highlights, itinerary, experience description, inclusions & exclusions, and know-before-you-go sections.2) Keyword research to formulate the slug, meta titles, and meta descriptions of the experiences to improve visibility on Google Search results.3) Writing content for the microbrand website for experiences. This includes the experience highlights and need-to-know sections.4) Revamping content on previously listed experiences as per the updated content guidelines.5) Coordinating with Business Development executives to ensure that all the details are properly mentioned to ensure consistency and maximize visibility from a business perspective. Show less