Shinal Perera

Experience

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  Unilever

  Apr 2019 - Apr 2020

  • Developed insights on brand activations and briefed promoters while assessing performance against KPIs in Modern Trade (MT) and General Trade (GT) outlets • Developed digital assets as per the Omni-Channel strategy for Daraz and UStore which is implemented as a guideline across brands within the company • Identified cohorts to accurately design monthly social media content to gain better target market research and convert them into sales • Handled Town-storming and Door to Door activations in key regions to create brand awareness and encourage repeat purchases from existing customers • Executed consumer promotions to capitalize on seasonal demands and drive incremental sales across MT and GT Outlets • Coordinated & communicated with digital agencies to create, deploy, and optimize brand campaigns • Worked with specialized company systems such as Project Portfolio Management, Business Spend Management, and Artwork Management System Show less Innovation Project 01 & Project 02Led the launch of Bulk Pack for the B2B segment, as well as theestablishment of a new venture with a third-party app-based company.• Executed market research for project-specific industriesDeveloped an understanding of processes related to new businessSKUs and RTM Models in order to partner with external companies• Analyzed and evaluated financial aspects to develop a business case• Presented monthly project reviews to Category Director and DepartmentHeads for project progression• Developed marketing plans and material for each project Show less

  • Brand Assistant

    Jan 2020 - Apr 2020

  • Marketing Trainee

    Apr 2019 - Jan 2020
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  EMarketingEye

  Sept 2020 - Jan 2021

  Social Media Specialist

  • Built and executed social media management and advertising strategies through research, benchmarking, messaging, and client audience identification.• Executed Social Media Advertising Campaigns (Likes and Reach) and measured the success of each campaign• Scheduled monthly posting plans and coordinated with designers to ensure brand guidelines are met with the assistance of social media marketing tools such as Sprout Social. • Created and maintained clients' social media pages and profiles • Researched and maintained a log of the latest social media best practices and technologies Show less

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  Confidential

  May 2022 - Jan 2025

  •Designed and executed a comprehensive digital marketing strategy to drive user acquisition, engagement, and retention for a virtual drive-thru application.•Developed data-driven growth initiatives, optimizing conversion funnels and leveraging customer insights to enhance user experience and lifetime value.•Led performance marketing efforts, strategically allocating budgets across paid social and programmatic advertising to maximize ROI and brand visibility.•Established and refined CRM and lifecycle marketing strategies, integrating personalized email, push notifications, and in-app messaging to boost customer retention.•Defined the brand positioning and go-to-market strategy, ensuring alignment with evolving consumer behavior and industry trends.•Collaborated cross-functionally with product and engineering teams to implement marketing-led app enhancements based on data-driven user insights.•Spearheaded strategic partnerships and influencer collaborations to expand market reach and accelerate adoption.•Implemented a robust analytics and measurement framework, defining KPIs and leveraging marketing intelligence to drive optimization and decision-making. Show less • Planning and implementing the overall digital marketing strategy for all GCC operations• Training the team members to stay up to date with the latest technology and best practices• Developing and measuring various digital marketing channels against ROI and KPIs• Preparing and managing the digital marketing budget quarterly; overseeing all the company's social media accounts• Suggesting solutions based on market trends and competitor audits• Implementing new and creative growth strategies; planning, executing, and measuring experiments and conversion tests• Utilizing the strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points; designing, building, and maintaining a social media presence• Executing B2B / B2C online and offline campaigns that deliver a significant improvement in sales• Liaising with direct regional teams for Snapchat and TikTok to optimize campaigns and increase conversion rates• Benchmarking current performance and setting improved sales targets and KPIs • Pinpointing shortfalls in current PPC campaigns and taking remedial action to close gaps Show less

  • Digital Marketing Lead

    Apr 2023 - Jan 2025

  • Social Media Marketing Specialist

    May 2022 - Apr 2023
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  Laverne Group | مجموعة لافيرن

  Dec 2024 - now

  Retention Specialist