Kathy Mussig

Experience

• 

  Partridge Snow & Hahn LLP

  Feb 1999 - Aug 2017

  Marketing Coordinator

  Dynamic self-starter with hands-on experience in planning and implementing effective marketing and promotional activities. Comprehensive knowledge of general marketing practices and principles. In-depth familiarity of corporate workflow, public relations strategies and marketing tools and techniques.• Developed and implemented marketing strategies, objectives and programs in alignment with the firm’s brand • Managed and updated firm website, social media, attorney biographies, national and international legal directories and intranet• Designed and placed firm advertisements, both in print and digital• Created, produced and distributed marketing collateral including e-alerts, newsletters, client alerts, annual reviews, announcements, brochures and press releases• Organized all aspects of firm event and marketing seminars, executive forums and client receptions.• Coordinated all aspects of firm participation in sponsorships, trade shows and business expositions to most favorably portray the firm• Coordinated the preparation of RFP’s including gathering information from relevant departments, drafting and ultimately delivering• Provided training on Lexis Nexis InterAction, a CRM program• Assisted in the preparation of the marketing annual budget; monitored and kept accurate and timely records for discussion with management as needed• Actively participated in multiple rebuilding and redesign of the firm website• Sourced, hired and managed third party vendors (e.g., printers, photographers, catering services, event venues)• Coordinated and implemented marketing activities related to the opening of multiple firm locations including announcements, client receptions, updating stationery and other printed material Show less

• 

  Randstad USA - Contract position at Change Healthcare

  Nov 2018 - Oct 2019

  Marketing Coordinator

  • Assist and oversee rebranding project due to acquisition of company including all printed and digital collateral, social media, website, stationery and business cards, interior and exterior building signage, departmental forms and documents • Maintain marketing assets• Manage document control process for printed materials• Organize the production, distribution and inventory maintenance of branded literature and promotional items • Research medical trade publications for appropriate advertising and article submission opportunities• Gather information on industry expos and conference opportunities• Update and produce various marketing collateral pieces and communications • Coordinate the production of artwork • Assist in design and placement of various print ads• Handle incoming requests for marketing assistance from sales, other internal departments and external customers• Attend weekly Regional Sales Meeting to assess marketing support needs• Assist HR with job fair announcement posters and internal social function posters Show less

• 

  Lamar Advertising Company

  Oct 2019 - now

  Sales & Campaign Coordinator