Werner Krause

Werner Krause

Merchandiser/Designer

Followers of Werner Krause131 followers
location of Werner KrauseCity of Cape Town, Western Cape, South Africa

Connect with Werner Krause to Send Message

Connect

Connect with Werner Krause to Send Message

Connect
  • Timeline

  • About me

    Merchandising / Marketing and Sales Expert - Clothing Manufacturing

  • Education

    • O

      1989 - 1994
      National Diploma Fine Art, Clothing Design
  • Experience

    • Wolpe Fashions

      Oct 1997 - Mar 2005
      Merchandiser/Designer

      Local Ladieswear Manufacturer, Cape Town.

    • Jacques Hau

      Jun 2005 - Dec 2007
      Senior Merchandiser/Designer

      Account: Woolworths Babywear and GirlswearAchievements: As merchandiser for girlswear, I was requested to take over the Babywear department as it was not performing well. We turned Babywear around, making it one of the most successful departments in Jacques Hau. Responsibilities:- Sourcing product for optimal sales and providing well-rounded range of merchandise to meet Woolworths quality standards and value for money.- Development of ranges, price negotiation and fit approvals.- Shopping trips to Europe and supplier trips to China.- Range presentation – consulting with buyers regarding selects, quantities, prices, specifications, delivery dates, etc.- Checking fit of all products in accordance with Woolworths standards and safety aspect of childrenswear.- Consulting with Woolworths Technologist and making changes for improvement.- Relationship building with new and existing suppliers.- Selecting and sourcing reliable suppliers – ensuring understanding/adherence to company terms and policies.- Supplier negotiation on cost price / quantity.- Constant supplier liaison, including fit comments, sketches and photographs.- Understanding of all company processes e.g. shipment, stock arrival and distribution.- Coordinating and supervising Assistant and Graphic Designer.- Problem solving, managing queries. Show less

    • Cieltex SA

      Jan 2008 - Dec 2012
      Account Manager

      Accounts: Markham/Sportscene/Exact/Truworths : Men’s and Ladies Knits, Woven’s, Knitwear. Achievements:Significant contribution to company’s growth (Cieltex) – achieved turnover growth from 29.5 mil in 2008 to 50.4 mil in 2011. Responsibilities:- Sourcing overseas product and developing unique commercial ranges for optimal sales to meet the customer’s requirements.- Keeping abreast of future fashion trends, using local and international resources, and building those into seasonal ranges.- Conducting regular store visits to monitor competitor’s activities. - Range presentation – consulting with buyers regarding selections, quantities, prices, specifications, delivery dates, etc.- Setting of seasonal budgets and ensuring that it is achieved.- Detailed briefing to factories to ensure correct product is costed and manufactured.- Negotiating price and deliveries with factories on buyer’s behalf.- Negotiate price and deliveries with buyer.- Liaising with managers on strategic discussions.- Tracking customer’s product delivery and shipments.- Accompanying customers to factory visits aboard – Mauritius/Madagascar- Build and maintain strong relationships with buyers and planners to proactively help trade their areas.- Managing Assistant’s daily tasks and responsibilities.- Liaising with Distribution Centre (DC) on all delivery-related queries. Show less

    • WORLD KNITS SA

      Jan 2013 - now
      Marketing and Sales Manager

      Accounts: Woolworths / Adidas : Men’s, Ladies and Kids Knits – Outerwear, Sleepwear and Performance wear.I head up the South African office for World Knits, a Mauritian/Madagascar based manufacturer.Achievements:Achieved a significant growth from 2.7 million units in 2013 to 3.6 million units 3 years later.Responsibilities:- Manage a team of 4 people in their Merchandising duties and lead them to discover their best-in-class merchandising talents.- Customer-centric approach when liaising with factory design team on Seasonal Product developments.- Detailed briefing to factories to ensure correct product is costed and manufactured.- Manage and assist merchandisers in negotiating price and deliveries with factories on buyer’s behalf.- Manage price negotiations and deliveries with the buyers.- Setting of seasonal budgets and ensuring that it is achieved.- Attend regular meetings with Mauritian principal on feedback and strategic discussions with Woolworths Senior Management.- Manage the critical path and develop a trading mentality with merchandisers.- Build and maintain strong relationships with buyers, designers, planners, and technologists to proactively help trade their areas.- Research and assist in driving Sustainability and Innovation.- Review trend direction using Local and International resources to influence the seasonal ranges for optimal sales.- Conduct regular store visits to monitor competitors’ activities.- Range presentation – consulting with buyers regarding selections, quantities, prices, specifications, delivery dates, etc. Show less

  • Licenses & Certifications