Mitali J.

Experience

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  Kavita Srivastava and Associates

  Mar 2009 - Sept 2010

  Graphic Designer

  Architects, Interior & Landscape design▪️ Site inspection▪️ Measurements and sketching drafts▪️ Developed creative ideas and concepts, choosing the relevant media and style to meet client objectives.▪️ Managed more than one design brief at a time and allocated relevant amount of time.▪️ Created Layouts as per indoor and outdoor client requirement on AutoCAD as per the measurements onsite. ▪️ Presenting finalized ideas, concepts to clients/ account managers.

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  NeoNiche Integrated Solutions Pvt. Ltd.

  May 2012 - Oct 2015

  ▪️ Control brand budgets, forecasts the expenses and assess the direct marketing mix to evaluate cost effectiveness.▪️ Identify trends, opportunities and threats and propose corresponding measures to Clients like Gartner, Citrix, Hitachi Data Systems, Accenture, McAfee, Bigrock and many more.▪️ Plan, design & ensure seamless execution of Business Events, Industry Forums and Marketing Activities for clients.▪️ Lead team for effective execution of Projects. Report & updates to HODs & VPs with respect to ongoing work.▪️ Laying down direct marketing plans for clients.▪️ Delegate management, theme planning, entertainment options, and cultural design experience. ▪️ Strategically launching products through Direct Marketing to maximize current channel & own manpower efficiencies. Monitor, Strategize and Drive all response related projects.▪️ Communications planning including –Website, Social Media & Digital Marketing space for Clients. Show less ▪️ Designed collaterals, ATL/BTL campaigns, stage backdrops, standees, event invites following the corporate guidelines. ▪️ Worked on artworks, hoardings ready to print. ▪️ Conceptualize, design, and produce ready to print reports, posters, brochures, booklets, magazines, displays, and promotional materials such as flyers, logos along with the suitable dummy. ▪️ Presenting finalised ideas, concepts to clients/ account managers.▪️ Developed creative ideas and concepts, choosing the relevant media and style to meet client objectives.▪️ Managed more than one design brief at a time and allocated relevant amount of time.▪️ Lay-outing the event floor plan on AutoCAD as per the measurements onsite. Show less

  • Deputy Manager - Client Relations

    Mar 2014 - Oct 2015

  • Sr. Executive, Client Relations, NeoNiche Integrated Solutions Pvt Ltd.

    Apr 2013 - Mar 2014

  • Executive Creative Services

    May 2012 - Mar 2013
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  Mistiq Ark - The Quirky Stationery Store

  Nov 2015 - Feb 2021

  Ecommerce Marketing Manager

  ▪️ Increased the organic growth and engagement by 200%. The brand crossed 80,000+ followers on Instagram▪️ Increased in ROI via online sales and marketing strategies, influencer collaborations, Online PR and Offline events▪️ Focused on Targeted Marketing, increasing in reach & niche followers and engagement on Social media handles and feed. Mistiq Ark Crossed 85,000 Followers last month.▪️ Responsible for achieving online sales through campaigns across online platforms▪️ Design and implement content for channels and drive consistent engagement (relevant traffic, and conversions from our digital presence and explore new ways to reach and engage the target audience.▪️ Ensure that the brand is well represented across all marketplace and partner platforms▪️ Lead all aspects of partner marketing, trained team for catalogue listing, online e‐merchandising, digital advertising and management reporting▪️ Verifying the quality of new and existing product contents across business partner websites, ensuring they meet the appropriate content and quality standards▪️ Plan appropriate marketing activities to optimize marketing for each phase of the consumer buying cycle and marketing activities▪️ Work alongside corporate marketing and divisional teams to manage digital advertising campaigns▪️ Manage and controlled the marketing budget, track the spends and forecast sales▪️ Work closely with Sales & Supply‐chain teams▪️ Monitor marketing trends with competitors Show less

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  Quirk Wardens, The Event Co.

  Mar 2018 - Feb 2021

  Head Of Sales Marketing Events

  ▪️ 9+ years of relevant project management experience in the media/entertainment/advertising field.▪️ Understanding of performance marketing channels and experience optimizing campaigns by relevant KPIs such as CPI, ROAS, etc.▪️ Increase in revenue by 60%, scaling to new clients/ new events each month. ▪️ Launched IP: Banjara Spree – Biggest Outdoor Flea Market successfully pulling a crowd of 80,000 via marketing.▪️ Prior marketing experience for a global service.▪️ Organizing events including press conferences, exhibitions, open days and press tours.▪️ Preparing and supervising the production of publicity brochures, handouts, direct mail leaflets, promotional videos, photographs, films and multimedia programs.▪️ Working closely with design agencies and assisting with new product launches.▪️ Handle all marketing activities in launching a new brand. Applying latest marketing practices in digital and traditional marketing.▪️ Analyze market trends and recommend changes to marketing strategy based on analysis and feedback.▪️ Close tracking of marketing budget to ensure that all the expenses are within budget and aligned with marketing objectives.▪️ Partner with marketing team, operational & technical vendor to ensure best class event execution.▪️ Regularly audit metrics to continually drive quality of the brands, deliver best experience and deliver targets.▪️ Coordination with team, client for new mice business, leads, presentation & generation.▪️ Oversee social media account management.▪️ Design and develop successful marketing and branding campaigns in the digital and social media space. Show less

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  Best Digital Advertising

  May 2021 - May 2022

  Marketing Manager

  ▪️ Marketing Strategies and Organic Growth for Group of Companies (Junaid Group, Aqua Alliance Technical Services, Best Digital Advertising & Bellboy)▪️ Strategizing and implementing campaigns leveraging both traditional (collateral, print advertising) and digital (social media, SEO, digital advertising, websites) marketing tactics.▪️ Create and execute marketing plans to increase brand awareness for group companies and clients ▪️ Oversee social media accounts’ design (Facebook, LinkedIn, Twitter, Instagram)▪️ Manage the design briefing process and day-to-day communication with clients▪️ Conduct market research on competitors and analysis to understand customer preferences ▪️ Retain marketing metrics and results of campaigns in order to optimize future campaigns or promotions while identifying opportunities for growth▪️ Oversee, manage and execute campaigns from planning to completion stage▪️ Collaborating with internal team to design promotional campaigns and develop profitable positioning and pricing▪️ Develop relationships with key media platforms online and offline, organize barter deals to minimize advertising costs▪️ Lead generation campaigns for inhouse companies & clients▪️ Monitor SEO and web traffic metrics. Work with SEO specialist ensuring the right keywords are shortlisted and getting the client website on 1st page of google & on google snippets.▪️ Create, train, and motivate a sales team to develop new clients, maintain existing clients, and to implement sales strategies to achieve revenue goals and maximize profits for Best Digital Advertising. ▪️ Monitoring monthly growth program and ROI analytics and reporting to Managing Director▪️ Measure and report performance of all digital marketing campaigns and assess against goals (ROI and KPIs). Show less

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  MEmob+

  May 2022 - now

  Marketing Manager