Liam McCrea

Experience

• 

  Provincial Investment Co.

  Jan 1984 - Jan 1987

  Life Assurance Sales Representative
• 

  Provincial Investment Co.

  Oct 1987 - Aug 1995

  Regional Manager
• 

  FBD Insurance

  Aug 1995 - Jan 2017

  Key Achievements:Regional consolidation – successfully managed the realignment and consolidation of the northern regional structure from a footprint of 19 branches to 9, where customer retention and premium growth were achieved.Commercial product group lead – to drive and optimise commercial sales and profitability nationwide.Discount management - implemented a revised discount management strategy where behavioural change resulted in > €1m p.a. savings nationally.

  • Regional Sales Manager

    Mar 2007 - Jan 2017

  • Area Manager

    Aug 1995 - Mar 2007
• 

  AXA

  Aug 2017 - Nov 2023

  Responsible for the AXA Ireland branch network operational management, performance and development, to efficiently achieve customer and employee satisfaction, service and financial targets. Key Achievements:Branch Network – responsible for the development and implementation of AXA’s Branch sales and service strategy across 35 branches (ROI & NI) achieving exceptional revenue performance (GWP circa €290m p.a.) underpinned by market leading Customer NPS performance.People Management – sustained focus on employee engagement, upskilling and performance management, evidenced through increased productivity and employee morale/eNPS.Employee/Industrial relations – successfully managed the business relationship with Trade Unions, through all aspects of branch network consolidation and transformation.Strategic Management - formulated and implemented sales strategy and key initiatives across the branch network. Provided overall direction to the network with clear objectives, developing plans and deploying resources for implementation.Change Management~managed the implementation of a Direct distribution strategy, consolidating the AXA branch footprint from 57 to 35 branches nationwide, and the centralization of all inbound telephony.~transformed the branch network sales approach moving from reactive to proactive selling.~transitioned all staff to back-office telephony support during Covid and successfully managed a fluid, versatile structure with a customer-first approach throughout the pandemic.~led the rollout of new IT solutions to support Direct Sales Operations transformation, with a strong focus on migrating non-value transactions. Expense Management – responsible for network cost-income optimization including through various initiatives; branch relocations, franchise and affinity commission alignments, resource optimization etc. Affinity development – strategic focus on expanding key relationships across Member, Customer and Employee schemes. Show less

  • Head of Direct Operations

    Apr 2018 - Nov 2023

  • Agri Business Manager

    Aug 2017 - Apr 2018