Lydia Warren

Experience

• 

  The Golden Boot

  Aug 2015 - Apr 2016

  Sales Consultant

  While working at The Golden Boot, I developed key communication skills as this was my first working role. Working in the children’s department allowed me to understand the importance of communication with all types of customers and of all ages. This role required a high level of precision and care when handling the fitting of children’s shoes. This role further developed my confidence and approachability as a sales assistant.

• 

  AllSaints

  Feb 2018 - May 2018

  Stylist

  As a stylist, my role involved welcoming and working with customers to help them find items they were interested in and aiding them in establishing their style and picking out outfits that complimented this. This role allowed me to develop my skills in a customer facing role.

• 

  Schuh

  Mar 2019 - May 2019

  PR Intern

  As PR Intern, my role included assisting the PR Office at schuh. This role required me to relocate from Nottingham, to London. My time at schuh included dealing with sample requests for clients such as Grazia, Elle and OK!, analysing and tracking print media coverage and processing returns from product samples. I was fortunate to work at schuh over a period of event planning and executing, which enabled me to develop my skills in this area. I was given responsibility for an integral part of the event. Said event was aimed at influencers, which gave my first hand experience in understanding the selection and importance of appropriate influencers for schuh. Moreover, I worked alongside the team in liaising with influencers and running influencer events. With influencers and talent management more important than ever, this was particularly insightful. This role allowed me to develop a broader understanding of the fast moving fashion industry, and apply my skills to practical tasks. My time at schuh ignited my passion for PR, social media, and the faced paced excitement of the fashion industry. Show less

• 

  Childrensalon

  Jan 2021 - Aug 2022

  - Organising and managing press loans, for stylists and magazines, such as Vogue, Tatler, Hello! and OK!- Organising and managing general influencer collaborations, selecting products and brands, gifting orders, monitoring coverage, processing invoices - Responsible for ongoing relationship with the Features team, who require influencer participation for a number of blog posts, with my responsibility to source the correct influencer/expert for the post, negotiate payment and agreement, gifting product, securing of content by set deadline, conferring with Features team as necessary, monitoring coverage- Liaising with various other teams to further amplify projects or collaborations, such as Buying, Marketing, Social, Merchandising, Email etc- General assisting and supporting of the team, including reporting on performance, securing influencers for specific team projects, budget updatesFrom January 2021 onwards, I was given more responsibility, looking after all Childrensalon Outreach Campaigns, with responsibilities including: - Responsible for all areas within PR & Outreach Campaigns, for example seasonal Designer Brand Campaigns, Seasonal Campaigns such as Eid and Christmas, and own brand campaigns- Selecting, negotiating and securing higher calibre talent, leading through every step as mentioned above, clothing selection, through to the outfit of content and reporting on KPIs and campaign success Show less

  • Junior PR & Outreach Executive

    Jul 2022 - Aug 2022

  • PR and Outreach Assistant

    Jan 2021 - Jul 2022
• 

  Komodo

  Aug 2022 - now

  Working in a fast-paced, innovative agency, with our motto Never Do Normal at the heart of everything, my role focuses on handling beginning to end implementation of influencer marketing campaigns for our wide range of clients. Starting with casting talent for the campaigns, handling the day to day management of mid campaign, and reporting on the results of the campaign; the whole process is covered. With clients including key industry brands, such as Adidas, Superdry, Cotton On, Crystal Ski Holidays, Curlsmith, and many more, I have extensive experience with handling a number of clients at one time. Show less

  • Influencer Campaign Manager

    Dec 2023 - now

  • Campaigns Executive

    Aug 2022 - Dec 2023