Jean Fitzpatrick

Experience

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  Sony Pictures Television

  Jan 2007 - Jan 2007

  Production Intern
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  Eyerus

  Aug 2008 - Apr 2010

  Creative Strategy - Immersive Experiences

  Responsible for delivering event strategy, program ideation, budget development, and event execution.Focus on extreme sports clients (eg DewTour, FuelTV, US Open of Surfing, Camp Woodward)

• 

  PriceGrabber.com

  Jan 2010 - Jan 2013

  • Ad Operations and Campaign Manager

    Jan 2011 - Jan 2013

  • Ad Operations Coordinator

    Jan 2010 - Jan 2011
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  OpenX

  Jan 2013 - Jan 2014

  Platform Development Sr Account Manager
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  OpenX

  Apr 2014 - Apr 2018

  Buyer Development Operations & Strategy Manager

  -Drive the Programmatic Direct and go-to-market strategy for Buyer Development team-Oversee team of Analysts and Account Managers, set plan and KPIs-Improve current sales and intelligence gatherings and reporting processes; take direct market input and translate into OpenX products-Establish unified external performance reporting suite and work with clients to understand how to use this data to guide programmatic strategies and achieve desired performance metrics-Architect data solutions from raw data to customer reporting by working cross functionally with business, product, and traffic quality teams; very familiar with backend data storage grid -Join lead business development salespeople on sales calls and client meetings regularly-Identify and grow custom solutions for Buyers and Advertisers by negotiating unique partnerships or developing new products within existing platforms (examples: Beeswax integration, Accuen Direct)-Contribute to and manage sales compensation plan, targets, budgets, go-to-market sales strategy, customer segmentation analysis, and TAMs. -Lead customer facing communication strategy and events Show less

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  KINESSO

  Apr 2018 - Apr 2024

  Global Addressable Investment Lead-Investment forecasting across multiple agencies-Partner requirements alignment with executive stakeholders-Platform and Media Owner negotiations-Addressable activation strategy and client facing GTM-Investment pacing and data infrastructure Mediabrands National Marketplace Development Lead-Addressable Supply Partnerships (DSP, SSP, Publishers, Data Partners)-IPG Marketplace Strategy Mediabrands West Coast Marketplace Development Lead-Programmatic Marketplace

  • SVP, Digital Investment and Strategy (IPG)

    Apr 2021 - Apr 2024

  • VP, Digital Investment and Strategy (IPG)

    Mar 2019 - Apr 2021

  • Director, Digital Investment (IPG)

    Apr 2018 - Mar 2019
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  IPG Mediabrands

  Apr 2024 - now

  EVP Commercial Strategy