Peter Ridout

Experience

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  MediaEdge Communications

  Jan 2013 - Jan 2014

  Event Manager (Sales and Operations)

  Proudly led all event sales and operational efforts for 2 important industry trade shows & conferencesOversaw and hands-on trained new Events team including Operations Manager, sales reps and coordinatorsSuccessfully won above industry average 75% exhibitor renewal rates, solidified all sponsorships, and closed new business to sell out both events; ACV $2,000Revamped and worked with web and design to enhance online presence, digital and print marketing materials, and scheduling targeted event promotions. Show less

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  Newcom Media Inc. (Meetings & Incentive Travel)

  Jan 2015 - Jan 2015

  Sales Account Manager (Contract)

  Closed conference renewal customers at 80% and generated new sales at 20% to fill quota gapTook ownership of industry database to renew and upgrade contracts plus identifying and closing new business revenues selling trade show, sponsorships, and publication advertisement opportunitiesDeveloped and was project manager overseeing digital sales brochure and lead sales for new M&IT magazine insert

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  TD Insurance

  Jan 2016 - Jan 2016

  Insurance Broker (RIBO)

  Highly accomplished sales & service, first point of contact for prospective and existing VIP auto & property clientsCapitalized on critical cross-selling and upselling ROI opportunities, meeting monthly quotas, and to enhance policyholder value and strengthen VIP customer loyaltiesRecipient of Customer Service Excellence award twice

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  StigmaZero

  Jan 2019 - Jan 2020

  Account Manager/Executive (B2B Sales and Customer Success)

  Managed existing accounts, including first-time contract renewals, for start up LMS platform, dedicated to ensuring client expectations were being met through regular service call check-insProvided seamless onboarding to new customers, plus resolving product and administrative concerns throughout their contract cyclePresented exceptional online demonstrations to senior-level HR professionals, articulating industry facts, presenting ROI across non-profits, corporate and government sectors.Closed new business opportunities - ACV $2,000; negotiated pricing tiers, administrative licenses and SLA's Show less

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  Acadium

  Jan 2021 - Jan 2022

  Account Manager/Executive (B2B Sales and Customer Success)

  Energetically presented 8-10 persuasive platform demonstrations daily to small business owners on tight budgets, articulating ROI and professional support.Working proficiently in transactional sales environment, successfully converted approximately 50% of provided leads per day - deals ranged $500 - $2000 USExecuted client onboarding and success calls to ensure smooth transition and comprehensive understanding of expectations, timelines and SLA'sMaintained regular contact with clients to oversee deliverables were meeting expectations, to coordinate any issues internally to ensure client satisfaction Show less

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  EventMobi

  Jan 2023 - Jan 2024

  Account Manager (Retention & Growth)

  Successfully managed large account base of both SME's and enterprise accounts to collective 100% ARR - deals ranged from $4,000 - $40,000Presented large number of well-defined, engaging platform demonstrations to existing clients, highlighting key add-on features, package upgrades and general walk-throughsConverted 50% of upsell opportunities during client demos - average value $1,000Constantly scheduled and hosted client debriefs to collect critical feedback, empathize with client concerns, present renewal contracts and build deeper connectionsProactive outreach beginning with onboarding and introductions to check-ins and upselling meetings to final service calls to hosting post-event debriefsRegularly spearheaded coordination cross-functionally to deftly address and resolve customer escalations to positive outcomes as a strong client advocate Show less

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  RankWorks

  Jan 2025 - now

  Account Manager/Executive

  We design complete solutions that focus on driving results for our clients that maximizes their ROI and ensures they are properly positioned to lead their respective markets. From transactional website design, Ecommerce websites, SEO, SEM, and Social Media Management.Building and managing a portfolio of small and medium-sized enterprises with deals ranging from $2,000 and $25,000 annually.Present Google SEO and competitor analytics, sell digital marketing solutions, coordinate client contracts to ensure seamless onboarding and ongoing performance reviews. Show less