Sachin Raj

Experience

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  Logical Mind

  Jan 2013 - Jul 2013

  SEO Executive

  • Implementation of SEO process.• Keyword research using tools. Ahref, google ads.• Interacting with the programming, content development.• Managed web analytics using Google Analytics.• Analyze data to determine strategies to optimize multiple websites.• Working on all kinds On Page & Off Page submissions.• Doing Content optimization, Image Optimization.• Generating and Maintaining Ranking, Traffic Reports.• Focused on inbound link building, niche keyword targeting, unique content generation.• Analyzing reports on a monthly basis and defining the strategy & implementing changes for further improvements. Show less

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  Tradeindia.com - Infocom Network Ltd

  Jul 2013 - Sept 2014

  Search Engine Optimizer

  • Managing Portal and Catalogs (Websites) in TradeIndia.com.• Implementing new strategies for increasing site traffic through organic search.• Continually monitoring organic search ranking to increase traffic, conversion, and inquiries.• Regularly using Google Analytics and Google Search Console for understanding user behavior.• Working with website designers and developers to create the look and feel more user friendly.• Keyword Research & analysis, Strategies for On-Page & Off-Page, Search Engine Strategies, Promoting Top categories & catalog pages on Google SERPs. Show less

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  Diamond Publications

  Oct 2014 - Jul 2016

  Digital Marketing Executive

  • Managing in house website, www.diamondbook.in and www.crictoday.com• Generate traffic by using SEO, SMO, Email Marketing• Working closely with the SEO manager and suggesting changes to website architecture, content, linking, and other factors to improvment• Keywords Research: Increasing the number of website pages by targeting high search volumes that are aligned with the company's services. • Performance Tracking - Weekly and monthly analysis of keywords and PPC campaigns and reporting it to the manager. Planning new strategies based on the outcome. • Off-page SEO - Research and analysis of competitor backlinking, keywords, and advertising strategies. Develop and implement the link-building strategy which helps in increasing website referral traffic and increasing website domain and page authority. • On-page SEO - Keyword research, check keyword competition, Optimize title tags, Audit running content, Check H1 tags, Find & fix cannibalization, Optimize images, Optimize the URls, Use hyperlinks, check sitemap, Optimize content • Technical SEO - Check Website is Mobile-Friendly, Optimize XML Sitemap, Fix website Errors, Optimize Internal Links, check canonical tags, Add structured data, find & fix broken links, find & fix crawl errors, check site loading speed, check page depth • Monitor various performance metrics including keywords ranking, user behavior, etc. Using google analytics and the search console. Manage SEO-related assets, tools/platforms including SEMRush, Google My Business, Google Search Console, Google Analytics, Google Keyword Planner. • Social media: Plan and execute social media campaigns that are well aligned with the marketing goals and deliver the apt messaging to the targeted audience. Manage social media calendar on monthly basis and monitor the analytics of all the platforms Facebook, LinkedIn, Twitter. • Influencers outreach: Reaching out to industry influencers seeking brand endorsement paid or non-paid both. Negotiating Show less

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  Tradeindia.com-Infocom Network Ltd

  Jul 2016 - Jun 2022

  Senior Search Engine Optimizer

  • Managing Portal and Catalogs (Websites) in TradeIndia.com.• Implementing new strategies for increasing site traffic through organic search.• Continually monitoring organic search ranking to increase traffic, conversion, and inquiries.• Monitor various performance metrics including keywords ranking, user behavior, etc. Using google analytics and google search console. Manage SEO-related assets, tools/platforms including SEMRush, Google My Business, Google Search Console, Google Analytics, Google Keyword Planner. • Working with website designers and developers to create the look and feel more user friendly.• Keyword Research & analysis, Strategies for On-Page & Off-Page, Search Engine Strategies, Promoting Top categories & catalog pages on Google SERPs.Off page SEO: Research and analysis of competitor backlinking, keywords, and advertising strategies. Develop and implement the link-building strategy which helps in increasing website referral traffic and increasing website domain and page authority. • On page SEO: Keyword research, check keyword competition, Optimize title tags, Audit running content, Check H1 tags, Find & fix cannibalization, Optimize images, Optimize the URls, Use hyperlinks, check sitemap, Optimize content • Technical SEO: Check Website is Mobile-Friendly, Optimize XML Sitemap, Fix website Errors, Optimize Internal Links, check canonical tags, Add structured data, find & fix broken links, find & fix crawl errors, check site loading speed, check page depth • Track analyse performance weekly and monthly of keywords and reporting it to the manager. Planning new strategies based on the outcome. Show less

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  Servosys Solutions

  Sept 2022 - now

  Sr. Digital Marketing Specialist