Malachy Collins

Experience

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  Hayden & Company

  Jan 2016 - Jan 2017

  Clerical worker

  o Categorized paperworko Assisted in filling paperwork and various projects

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  Learn to Swim Lyons Township High School

  Jun 2016 - Jul 2016

  Swim Instructor

  o Taught young children how to swimo Gave private lessons to children who needed additional help

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  LAGRANGE COUNTRY CLUB

  Jul 2017 - Aug 2020

  Busser

  o A seasonal position where I tend to the customer’s needso Clear, wash and set tables along with transferring food from the kitchen to the table.

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  PHD

  Jun 2021 - Aug 2021

  Search Engine Marketing Intern

  • Strategically allocated daily ad budgets for paid search on the local and national side for a B2B client through pacing• Assisted in building accounts for client’s new store locations and managed search query reports weekly• Tasked with completing ad copy and attended client meetings across all channels• Managed search optimizations across multiple platforms, gained experience in Google Ads and SA360

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  DEPT®

  Jun 2022 - Aug 2023

  Digital Marketing Account Associate

  • Managed multiple paid search and paid social campaigns running across a number of media channels on multiple B2B accounts and monitored spend daily through pacing, gained experience using: Meta Ads Manager, Google Ads, Bing Ads, LinkedIn Ads, Capterra, etc.• Maintained strong client relations by presenting strategic insights about campaign performance along with optimizations made on a weekly call cadence to align on the client’s KPIs and budget goals.• Accomplished ad hoc projects from clients, QA tasks, built and tracked ads, communicated weekly analytical reports on the client’s competitor performance, implemented keyword expansions, launched new ad copy, and wrote callouts on the weekly agenda that told the story about various trends in the data. Show less

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  OMD USA

  Nov 2023 - now

  Senior Associate, Digital Activation