Fulya Duman

Experience

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  Limit Sensin

  Apr 2019 - Aug 2019

  Corporate Communications Specialist

  Organizing trail running races across the country.• Managing B2B and B2C relations• Spearheading the rewrite of web content for the official website and the individual race websites, both in Turkish and English• Conducting research and meetings for sponsorships

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  Middle Earth Travel

  Sept 2019 - Jan 2020

  Operations Specialist

  Gaining ecotourism experience at a boutique travel agency in a magical lands of Cappadocia.• Planning tailor-made outdoor activity tours, mainly for foreigners• Pricing tours• Managing B2B and B2C relations

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  Ntech Drilling Technologies

  Feb 2020 - Dec 2020

  Operations Coordinator

  Providing high quality of consultancy in oil and gas industry in order to link rig owners and service providers.• Leading B2B relations with partners and service/equipment providers• Assisting legal procedures in order to establish a factory• Coordinating negotiation procedures• Managing tender documentation and tender follow-up• Leading the branding process of the company by creating visuals and writing content for both digital and print media

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  AnalyticaHouse

  Jan 2021 - Dec 2021

  Project Manager

  AnalyticaHouse is a multidimensional consulting agency, a start-up, managing broad-scale digital marketing projects. As a project manager, my primary duty was to ensure digital growth strategies created for clients are successfully in execution and digital visibility provided, mainly through performance marketing, aligns with brand image properly.Strategy:- Acting as a growth consultant for both web and app platforms- Creating and executing digital growth strategies for 10+ clients- Structuring, running and monitoring A/B tests - Driving insights and actions from data to improve traffic distribution, channel efficiency and user acquisition- Managing P&L for project and team efficiencyProject & team management: - Translating technical/non-technical information between clients, external partners, and in-house teams (Data, Engineering, Performance Marketing, Design)- Managing and optimizing Agile-Scrum methodologies- Preparing reports and giving C-level presentations- Fostering positive and supportive team dynamics in a fast-paced working environmentKey achievements:- Increase in sales by 20% and ROAS by 30% for one of the leading e-commerce giants of Türkiye- 45% improvement in CTR as a result of A/B tests- Yearly contract renewal from all clients- Reduced nonfunctional operation time by 50%- Better team planning - a downsized team by 1/3 while exceeding KPIs- Spearheaded the establishment of project management department Show less

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  Cratoonz

  Dec 2021 - Sept 2022

  I am designing a casual game from scratch. I. Am. Designing. A. Casual. Game. From. Scratch... Can you believe this? Because I do.Cratoonz is an indie game studio specializing in casual match-3 mobile games.Game design & development:- Driving game development process through the full cycle from ideation to release- Managing the project according to Agile-Scrum principles- Writing PRD, GDD, and product specifications- Conducting QA tests and bug reporting- Designing and balancing levels in Unity- Being responsible for UX design, prototyping and wireframingProduct strategy:- Conducting ideation, player&market research and comparative analysis- Preparing game pitchesKey achievements:- 65% D1 and 25% D7 retention rates after soft launch- Complete team satisfaction regarding the leadership style and product documentation Show less

  • Product Manager

    Feb 2022 - Sept 2022

  • Project Manager, Scrum Master

    Dec 2021 - Jan 2022
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  Toya

  Oct 2022 - Jul 2023

  Product Manager

  Making games for a better representation of underserved female gamers. Focusing on what we want as GIRLS.Toya Play is a female-led UGC game studio producing non-linear, open-ended social games on Roblox metaverse.Game design & development:- Driving game development process from ideation to release (Winx Club RP)- Defining target audience, user personas and user journeys- Defining feature needs and game plan- Defining product vision, MVP and risks- Writing GDD, feature specifications and version documents- Innovating game features- Reviewing art requirements and game artProduct strategy:- Conducting ideation, player&market research and comparative analysis- Writing user stories and user journeys- Defining events and player funnels - Defining initial monetization strategy- Enhancing the company's RPG lineup with Action RPG elements for improved engagement and retention- Initiating a new project, Roblox UGC wearable items programProject & team management:- Leading the development team of Design, Development, Art, QA, Marketing, and Production- Creating product roadmap and milestones- Owning all Agile-Scrum procedures- Keeping all stakeholders up-to-date and aligned throughout development Key Achievements:- Successful beta release with %95 player satisfaction- 30% increase in player engagement by innovated game features- 40% decrease in player complaints as a result of well-structured weekly community playtests- Establishment of the official digital store of Toya- Complete team satisfaction regarding the leadership style and product documentation Show less

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  VIZIO AI

  Sept 2024 - now

  Full-time ClickUp wizard. Juggling multiple data, visualization, and AI projects with joy. Project manager to many, product owner to some. Likely everything you need—and a bit more. If you’re looking for top-notch, custom-made solutions in data maturity, dashboard visualization, or AI transformation for your company — Let’s talk! Full-time ClickUp wizard. Juggling multiple data, visualization, and AI projects with joy. Project manager to many, product owner to some. Likely everything you need—and a bit more. If you’re looking for top-notch, custom-made solutions in data maturity, dashboard visualization, or AI transformation for your company — Let’s talk!

  • Project Manager

    Sept 2024 - now

  • Product Owner

    Sept 2024 - now