Elyce Gronseth, MBA

Experience

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  Starbucks

  Aug 2005 - Dec 2010

  Retail Store Supervisor

  Assisted store and regional management with implementation of corporate initiatives, education of employees, and customer satisfaction. Supported team in daily operations. Developed professional communication and leadership skills through customer and employee interactions. Promoted positive work environment. Oversaw quality assurance, inventory, and ordering. Managed an internal bank.Demonstrated excellence in working effectively as an individual and as part of a team.

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  Sweetwater Branch Inn

  Dec 2010 - Mar 2017

  Hotel Operations Manager

  Assumed active role in all aspects of hotel operations including customer relationships, industry analysis, departmental organization and productivity, and employee evaluation. · Drafted and managed print, online and social media communications designed to promote company brand, image and values.· Developed key messaging, branding and positioning statements.· Served as the primary point of contact for incoming media calls, including requests for meetings and interviews with company executives and experts.· Provided feedback to all departments on brand consistency in outbound communications.· Drafted post-event evaluations, compiled results and recommended changes for future events.· Leveraged professional relationships to develop new business opportunities.· Coordinated news releases, media responses, press packets and placement of stories in national trade publications.· Drafted engaging, accurate and effective press releases and blog posts.· Collaborated with designers and the editorial team on marketing materials.· Directed a successful SEO and link-building campaign to increase the website's credibility and drive traffic.· Devised email strategies, including segmenting strategies, welcome email auto responders and training drip campaigns.· Proofed and approved production and printing drafts of promotional materials.· Coordinated trade shows, media buying and planning, sales promotions and direct mail campaigns.· Conveyed noteworthy information about project successes and product updates to customers. Show less

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  Samuel P. Harn Museum of Art

  Jan 2013 - Aug 2013

  Modern Art Curatorial Intern

  Performed tasks related to collection and museum under the direction of the Chief Curator, Dulce Roman. · Interacted with curators and professional staff. Observed daily routines and museum practices. · Communicated with various UF departments to conduct collection research. · Suggested titles to be purchased for museum store. · Acquired functional knowledge of the Museum System. · Generated exhibit ideas and discussed their effectiveness with mentor. · Created text for and helped install an exhibit of the curator’s design. · Refined research and analysis skills. · Reorganized and enriched artist files to include new findings. Show less

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  Indpendent Contractor

  Mar 2017 - Jul 2020

  Marketing Consultant

  Consultancy services and solutions for clients including managers, operators, property owners, and investors. Specializing in marketing strategy, concept development, revenue and operational management. · Also available to create marketing plans and collateral, social media campaigns, and communication strategies.Contract work with National Center for Construction Education and Research:· Translated complex concepts and data into compelling visuals for client outreach.· Generated new ideas with limited direction and varied client needs.· Hosted a variety of training webinars for clients. Show less

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  Naylor Association Solutions (Naylor, LLC)

  Sept 2017 - Jun 2020

  Manage team of 10 marketers as well as department initiatives to grow revenues and increase the effectiveness of marketing campaigns through thoughtful targeting. Lead on larger client portfolios, including ASAE, JED, ADCI and NBMBAA.Oversee department efforts to funnel leads and prove marketing ROI through the use of Google AdWords/Analytics, ABM and programmatic campaigns, content marketing, automated email nurture campaigns, on-site lead generation, Wordpress web-based media kits, and more. Show less Strategic planning for 50+ associations across the US and international markets. · Competitive analysis, annual marketing plans, performance summaries, "state of the industry" analysis· Development and implementation of content, media and marketing collateral for platforms such as email, social media, sales media kits, show/conference collateral, readership surveys, magazines, and advertisements. · Monitor campaign results and web analytics to inform marketing strategy needs. · Manage strategic partnerships.· Guest author for Association Adviser. Show less

  • Marketing Manager

    Feb 2019 - Jun 2020

  • Marketing Supervisor

    Apr 2018 - Feb 2019

  • Marketing Account Specialist

    Sept 2017 - Apr 2018
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  Artefact Digital

  Jul 2020 - Jan 2023

  Founder & Chief Curator

  Curated digital marketing solutions to meet your small business needs. Specializing in PPC, SEM, and email marketing. Other services: graphic design, branding and website design.

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  TEDxGainesville

  Jan 2021 - Jun 2021

  Marketing Chair
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  Ent Center for the Arts

  Jul 2022 - now

  Assistant Director of Marketing & Communications

  Full scale marketing and strategy leadership and implementation for Ent Center Presents, Theatreworks, Galleries of Contemporary Art (GOCA), segments of the UCCS Department of Visual and Performing Arts and community rental offerings.-Digital and print advertising; ex: radio/TV/newspapers/social/search engines/direct mail-Media buying-Public/media relations; ex: press releases, interviews, appearances, public announcements-Social media; run facility accounts, regular check-ins with subunit accounts, and host takeovers on external accounts-Email communications-Renewal campaigns-Website maintenance-Design work-Content creation: writing and photography/video-Audience engagement collateral; ex: programs, photo opportunities and props, visual dramaturgy, etc.-Project management for commercial film shoots-Data analysis; ex: benchmarking historical data, creating systems to attribute marketing campaigns to goals, development of audience personas, etc.-Market research; ex: pricing, audience building, subscription best practices, facility activation, etc.-Partnership development with internal/external stakeholders, and community members-Development of corporate sponsorship levels and cultivation of leads within the regional network-Reporting for executive level staff members; boards upon request-Currently oversee two marketing employeesMember of the UCCS Student Affairs Strategic Plan Steering Committee; subgroup Engagement and Belonging Show less