Cooper Tomchik

Experience

• 

  Kings Grant Racquet Club

  Jun 2016 - Sept 2019

  Tennis Professional

  Seasonal multi-year position providing group and private instruction to juniors and adults. In 2019 promoted to Head Pro responsible for managing the team of instructors, organizing tournaments, coordinating/providing group and individual lessons. Additional responsibilities included marketing annual events and the development of digital assets. These digital assets include creating an Instagram and Facebook in order to engage with both present and perspective clients as well as increase visibility for the club. Show less

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  Sun Bum

  Jun 2020 - Sept 2020

  Marketing Intern

  Took charge of a Consumer Engagement Program called Fan to Fanatic, which was able to create relationships between the brand and the consumer to increase organic online reviewsImplemented a YouTube Reach & Amplification Plan that involved a technical, creative, and viewer retention strategy. The implementation caused: o An increase in channel views by +3,800% o An increase in subscriptions by +2,700%Completed and presented a Competitive Data Analysis to the ELT o Created visualizations for drivers behind competitive growth through all mass retailer sites. Show less

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  Kao Corporation

  Sept 2020 - Mar 2021

  Marketing Intern - Salon

  • Analyzed and Presented a 2020 Regional Pricing Comparison of all Kao salon brands between the United States, Canada, Australia, and New Zealand• Using data visualizations, I was able to find outliers to be addressed in the 2022 repricing overview• Created a Master Key for all SKU’s in the American region • Curated a pricing analysis for US, CAN, AUS, and NZ to find the Average Selling Price of all items on promotion

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  Sun Bum

  May 2021 - Jul 2021

  Ecommerce Intern

  • Created the Amazon Brand Store for Sun Bum AU for 80+ products, assisted with recruiting top influencers to promote product on their Amazon Influencer Storefront, while managing and disputing chargebacks• Worked with multiple Digital Retail Agencies to boost brand recognition and growth, as well as produce enhanced content for a cohesive UI across the whole storefront• Support Sales Team for all mass/.com accounts, while assisting and budgeting for digital activations including advertising and branded opportunities. Show less

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  Kao Corporation

  Jul 2021 - now

  • Successfully Forecasted 300+ products throughout 5 countries, while collecting relevant sales data to construct Business Estimates necessary for key corporate action • Partner with Design and Brand Teams on ensuring that NPD and existing portfolio is within aligned within pricing corridors across all countries • Automated multiple reports and processes on Tableau, redirecting 450+ hours/yr into value added productivity, and allowing for effortless Management accessibility and utilization• Support Delivery Teams with SKU specific reporting requirements, supply relevant sales and market data to Brand Teams, while ensuring all data is accessible • Translate Leadership Requirements into Digital Solutions to provide the Digital User Community with reporting used to guide business decisions Show less

  • Digital Tool & Platform Manager

    Aug 2023 - now

  • Marketing Data Analytics Specialist

    Jul 2021 - Aug 2023