Ruchika Goyal

Experience

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  Primetime Outdoors

  May 2005 - Apr 2006

  Client Servicing Executive

  Understanding outdoor advertising, making cold calls, pitching clients, media planning and buying

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  Ignitee Digital Services Pvt. Ltd.

  May 2006 - Feb 2007

  Client Servicing Consultant

  - Handled PPC, SEO, display advertising for various clients.- Closely worked on a research report for launch of new social media platform being contemplated that time by one of the visionaries- blog link of the same - http://bit.ly/2algkIl- Pitch presentation & account management

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  Yahoo India Pvt Ltd.

  Mar 2007 - Oct 2007

  Project Manager - North

  - Media planning & campaign optimization - Within three months promoted from Client servicing executive to Project Manager North.- Gave me perspective on operation side and better understanding of demand and supply side platforms.

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  Dgm - Online Marketing Agency - SEO, PPC, Display, Affiliate CRO

  Oct 2007 - Jan 2010

  Group Account Head (West)

  - Have joined as an account manager and got out of turn promotion in end of 2008 and got promoted as "Group account head - West".- Was the team head which made me accountable to get the new business, acquiring new affiliates, managing existing accounts, maintaining P&L for the branch.- Have handled diversified accounts spanning across multiple verticals (Real estate - Jaypee Greens), Travel (SOTC, makemytrip, cleartrip, travelguru), e-commerce (Futurebazaar, Myntra), Banking (Barclays, Religare, Deutche, Kotak).- SEO for multiple clients- Driving strategies with clients on how to increase affiliate network and increase sale velocity Show less

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  Lodha Group

  Jan 2010 - Dec 2012

  Asst General Manager Marketing (Online)

  Manage online marketing initiatives spanning across website, web marketing (display & SEM) and social media for residential (hi-end and affordable) & commercial segment.Worked on development of more than 5 websites and 20 microsites.More than the job, would say experience of working in very tough and aggressive environment with almost 2-3 project launches per month.Gave me immense experience of working in tight deadlines and with multiple stakeholders has been instrumental in enhancing my inter-personal skills. Show less

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  House of Hiranandani

  May 2018 - now

  - Head digital marketing and pre-sales team- Strategize digital marketing initiatives (brand + ROI) in sync with organisation objectives.- Spearhead quarterly and yearly digital budgeting - Supervise PPC campaigns, programmatic buying, Affiliate, display, facebook, property portals with a close eye on ROI.- Managing SEO and ensuring high organic lead flow to maximize ROI.- Manage social media strategy for HOH across facebook, twitter, Linkedin, Instagram, Pinterest, Google+, youtube, - Development of various experiential assets of the company like augmented realty, online buying, virtual walkthroughs, audio visuals, real estate educational videos- Manages content strategy both for HOH and the directors.- Manages CRM tool sell.do to ensure proper channelization of leads from the correct source in the system.- Heads pre-sales team and work closely with various stakeholders(sales, CRM, IT). Show less

  • AGM - Digital Marketing

    Nov 2014 - now

  • Deputy General Manager - Digital Marketing

    May 2018 - Sept 2022
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  Organic Wisdom

  Mar 2022 - now

  Business Owner

  Organic Wisdom is born out of a vision of a mother to provide healthy wholesome food to her family. Organic Wisdom offers wide range of millet pre-mixes which are easy to cook, delicious & nutritious. We work directly with farmers post soil inspection of their fields & share recipes with processors in consultation with food & health experts.