
Sanna Vollmer

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About me
B2B CX professional | Experienced in research process & transforming data into actionable insights | Master’s in business & social sciences for Innovation | Customer Insight Manager, B2B
Education

Äänekosken Lukio
1992 - 1995
Haaga-Helia University of Applied Sciences
2020 -Digital Service Design (course, 5 ects)
Laurea University of Applied Sciences
2020 -Yhteiskehittäminen palvelumuotoilussa (course, 5 ects)
Aalto University
2018 -Basics of Service Design (course, 2 ects)As an outcome of the course, I’ve learned different service design components and dimensions and got familiar with the service design terminology. Furthermore I’ve learned the most common service design tools and when and how to use them in practice

Laurea University of Applied Sciences
2020 -Fasilitointi asiantuntijan työkaluna (course, 5 ects)
Turun kesäyliopisto - Turku Summer University
2024 - 2024Asiakasymmärrys palvelumuotoilussa
Hanken School of Economics
2009 - 2015Master of Science BUSINESS, MANAGEMENT, MARKETING, AND RELATED SUPPORT SERVICESMaster’s thesis: “Identifying customer value-in-use: A Customer-Dominant Logic Perspective”Case study of business customers' value formation process and customer experience. Grade: very good Publication: "Revealing business customers’ hidden value formation in service", Strandvik T., Heinonen K., Vollmer S. (2018) Journal of business and industrial marketing. https://doi.org/10.1108/JBIM-11-2017-0259

Aalto University
2019 -Service Design (course, 4 ects)During the project, service providers’ perspective as well as user side is examined by adopting different service design tools like stakeholders map, workshop, interview, online survey, customer service journey, scenario and personas

University of Limerick
2000 - 2000Exchange program in University of Limerick, Ireland
Lapin yliopisto
1997 - 2008Master of Social Sciences SociologySubjects: Sociology (major), psychology, adult educationMaster’s thesis “Haasteiden edessä: Globalisaatiokuvan rakentuminen sanomalehdessä”
Experience

Metsä Board
Oct 2002 - Sept 2007My main duties were to ensure accurate demand and supply chain for certain business line and steer sales forecasting and budgeting processes globally. Moreover, I participated on BI- and sales process development. I was responsible for ensuring accurate demand - supply chain including production order placement, order handling, invoicing, stock follow-up and delivery coordination. Moreover I contributed on ERP (SAP) and BI-projects. I was responsible for ensuring accurate demand - supply chain including production order placement, order handling, invoicing, stock follow-up and delivery coordination. Later, I was made responsible for strategic customers’ supply chain world-wide.
Business Development Manager
Sept 2006 - Sept 2007Customer Coordinator
Sept 2005 - Sept 2006Customer Coordinator
Oct 2002 - Sept 2005

Siemens
Sept 2007 - Oct 2013Service Manager (SAP)I was fully responsible for ensuring SAP application management services according to customer contracts and ITIL for designated customers, including - Planning, coordination, and reporting of service delivery- managing quality of service including SLAs and KPIs- managing customer relationships+ parental leaveThe employment ended due to cooperation negotiations.

Metsä Board
Apr 2014 - Nov 2015Sales AnalystI led the analysis of global sales performance and customer profitability for sales steering and business development purposes globally. Additionally, I actively contributed to projects involving system enhancements and business process development, including initiatives such as Business Intelligence and profitability tools.

OpusCapita
Nov 2015 - Apr 2019Service ManagerI took charge of overseeing and developing services for named strategic customers, ensuring superior customer experience and revenue retention, including- improving service quality, efficiency and profitability- leading efforts for continuous process development- leadership on changes and escalation situations+ parental leave

Self Employed
Apr 2020 - Mar 2021Customer Research Consultant (B2B)I contributed in various b2b customer research projects regarding customers' overall experiences, activities, goals and feelings in b2b service organizations.

Funnel Oy
Mar 2021 - Oct 2023Project Manager, Customer Insight (B2B)As project manager in B2B customer research, - I led targeted customer and market research initiatives, dedicated to improving customer experience and driving business development for various customer organizations. - Furthermore, together with my colleagues, I participate in the strategic customer experience development for cutting-edge technology, services and manufacturing organizations. - On top, I managed customer relationship and steer partner cooperation as well as ensured profitability of the customer projectsThe employment ended with the bankruptcy of Funnel 2.0 Oy. Show less

DNA Oyj
Feb 2024 - nowCustomer Insight Manager (B2B)
Licenses & Certifications

IT Information Library Foundations Certification (ITIL)

Scrum Master Certified (SMC)
Scrum Alliance
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