Sammya Sengupta

Experience

• 

  SPS Group

  Dec 2010 - Sept 2012

  OBJECTIVEMy tenacious and proactive approach was to research on different kind of marketing operation’s structured secondary data, consumer data, cross functional marketing related data also competitive market intelligence data. Through which I can identify the marketing related performance of the company and provide valuable insight to the Management. Finally analytical report presented to the top management with proper visualization and justification of the analysis. My insightful analysis helped top management to implement right strategy for increasing efficiency of the Marketing operation’s performance and Strategic Marketing Planning. My approach also helped top management to Position its Product Price and Product Portfolio on the market while making it competitive in respect of other competitors. KEY RESULT AREAS•Conducted research on pan India branch-wise sales data to identify the Sales force Effectiveness on sales and collection parameter. Finally analytical report presented to the top management for future performance planning.•Executed retail distribution channel sales data analysis to identify the sales potentiality of the dealers & distributors. Based on the analysis sales trend of each Dealer, Distributor is scrutinized •Performed product line analysis to identify product mix length performance. Based on the analysis Strategic product portfolio implemented•Executed Consumer Buying Behavior study of different states for strategic marketing planning •Researched and Analyzed market competitive pricing data. Comparison based on Market Data Basis. Based on the analysis Price positioning strategy was implemented•Conducted marketing expense to sales analysis to identify the accountability of the branches and their manpower•Created relevant documents as required by the management•Presented MIS reports to the top management weekly basis and as required by the top management. Be accountable to answer any queries, complaints or proposal. Show less

  • Executive Co-ordination

    Jun 2011 - Sept 2012

  • Management Trainee/ Executive Assistant to Gen.Manager

    Dec 2010 - May 2011