Simon Lee, CW

Experience

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  Deca Lin & Partners, Solicitor and Notaries

  Dec 2002 - Mar 2003

  Trainee

  • Drafting of legal documents (bankruptcy, divorcement & custody) • Assistant to secretary to perform general office routines

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  Pacific Equity Partners

  Dec 2003 - Mar 2004

  Assistant to Chief Financial Officer

  A Leading Australian Private Equity investment manager with US$4.5 billion dollars Funds under management• Maintenance of computer servers and daily backups • Created IT maintenance report • Managed service providers and service terms• Computer equipments procurement

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  May Cheong Group

  Jan 2005 - Jan 2008

  Sales & Marketing Executive (Key Account Management)

  BBURAGO® & MAISTO®• Managed key distributors and clients within Europe, USA and Asia (eg. Carrefour, Target, Toys“R”Us)• Resolved cultural misunderstandings between German distributor and Chinese board members from Bburago during an important exhibition in Nurnberg Toy Fair and resulted in a successful cooperation• Generated and presented monthly sales report to senior management • Led 8 new product development and promotion projects with the aim of increasing brand awareness and market share • Created monthly newsletters on new product development and all regional key events for global distributors• Improved communication channel with distributors by conducting regular surveys and encouraging feedback on regional market information Show less

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  Simba Dickie Group

  Jan 2009 - Jan 2011

  Assistant Product Manager

  “Top 5 toy manufacturers in Europe, turnover of 675 million euros in 2023, consists of 19 European brands, 2700 employees worldwide.” • Manage post-acquisition integration of two leading specialty toy businesses with turnover over €9M. Report directly to the board on strategic, marketing, supply-chain, operational and financial KPIs• Responsible for and follow up new product creation with key licensors (Disney, Sanrio and KiKANiNCHEN)• Conduct market research, competitor analysis and price portfolio on current and potential new product categories (eg. wooden jewelleries for young girls)• Coordinate day-to-day ordering and logistic operations with German suppliers, Bulgarian and Czech factories• Prepare annual product range and price portfolio report for the board.#wooden toys #product development #license approval Show less

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  Simba Dickie Group

  Sept 2013 - Nov 2022

  • Developed 3 role play products for Walmart’s ‘My Life As’ private brand. Generated US$4.5 million additional turnover in first year. #product development #production process #design and style guide• For IP ‘Masha & Bear’, negotiated annual license contract and per-shipment deals for individual APAC markets, incl. Korea, Singapore, Thailand, Hong Kong #territory and category coverage #distributors and subsidiaries management• Introduced and successfully launched the European-based fashion dolls 'Steffi Love' in the Asia toy market, securing shelf space in Toysrus Japan and afterwards in Toysrus Asia. #business development #perseverance #work travelLink: https://www.facebook.com/toysrushongkong/posts/10156562998777667• Led the annual product showcase and event in TRU HK (Ocean Terminal – girls feature area) for fashion dolls ‘Steffi Love’.#event organizing #kids and retail• Created and managed the company APAC Instagram account @simbatoysasia.#social media #cultural design #campaign calendar Show less

  • Senior Sales & Project Manager

    Dec 2020 - Nov 2022

  • Sales Manager, APAC

    Sept 2013 - Dec 2020
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  Prime Time International®

  Jan 2023 - Jul 2024

  Assistant General Manager

  “Top 20 outdoor toys manufacturers, turnover of USD$95m retail sales in 2023. Owns global patent for their innovative foam water piston Max Liquidator®.”• Launched toy blasters into Kmart Australia's ANKO program, leveraging positive meetings and presentations. Generated sales turnover of US$2 million in the first year. #market analysis #sales data tracking #product customization #dart blasters• Established new distribution and retail channels for our dart blasters in Indonesia, Poland, and LATAM. #business development #market analysis #meeting online offline• Orchestrated our company's debut exhibition at the Nuremberg Toy Fair in Germany. Strategically arranged meetings with new/existing customers and KOLs. Together with giveaway brand merchandises and presentation kits, significantly enhanced brand's presence in Europe. Generated a multitude of valuable new contacts and media presence during the show.#trade show exhibiting #marketing #team management #product showcase Show less