
Timeline
About me
GTB Sales at Santander México CIB | MBA at IPADE Business School | Conferencista Educación Financiera | inviertedivierte.com ➡️ Podcast Invierte divierte. Las inversiones son para todos y son divertidas!
Education

Universidad de monterrey
2014 - 2018Bachelor of engineering (b.e.) engineering managementMember of the Engineering Management Student Society

Iéseg school of management
2016 - 2017Bachelor of engineering (b.e.) marketing & hr management
Ipade business school
2021 - 2023Master of business administration - mbaActivities and Societies: -Finance Club 2021-2022 -Entrepreneurship Club 2021-2022
Experience

Camina, centro de psicología
Jan 2011 - Jan 2020Academic counselorPersonal support to elementary, intermediate, junior high, high school and college students.

Planetario alfa
Jun 2013 - Jul 2013Summer campGuide of a group of young teenagers with which academic activities, cultural learning and overall development took place.

Velocity consulting sapi de cv
Jan 2016 - Jun 2023Digital marketing consultantI sell and assist in the implementation of digital marketing consulting projects in different industries. Also, business consulting on finance, work environment, soft skills development, negotiation and sales.

British american tobacco
Feb 2017 - Oct 2017Strategic planning & insights internAnalyzed databases, focus groups, interviews and trends to improve sales and product development

Norsan
Jun 2017 - Oct 2019Process engineerManaged the Prime Meats plant expansion project being responsible for the planning, optimization and construction, increasing productivity through the optimization of the production flow and the redesign of the distribution for better use of spaces, management of the inventory cold chain, and reducing transportation time and product in processwww.primemeatsusa.com

Instituto 11
Jan 2020 - Jun 2021Project managerManaged the digital launches of info-products, developing the digital strategy, product creation, funnel development and traffic through organic and paid sources such as Facebook Ads, Email Marketing and Social Media

Zero a la derecha
Aug 2020 - Aug 2021Digital marketing specialistI analyzed the industry and designed the digital commercial strategy from segmentation to conversion, attracting profiled prospects with a minimum investment ticket of 250,000 MXN and streamlining the company's commercial process

Invierte divierte
Feb 2021 - nowFounderI created a brand with a community of more than 350k on social networks, and generated educational content about personal finance and investment for various platforms available in podcasts, digital courses and conferences

Principal financial group
Jun 2022 - Jul 2022Digital marketing consultant• Managed the digital marketing consulting project, being responsible for the analysis, planning and optimization of the sales processstrategy of a company with more than 2M clients.• Designed a 100% digital funnel strategy from scratch, using financial education content as a means for the company to generate leads,convert them into customers, and perform portfolio maintenance (without necessarily having to go directly to a person).• Mapped the process, designed and provided recommendations for the implementation of the communication, content and traffic strategy. Show less

Santander méxico
Jul 2023 - nowCommercial associate cib -corporate investment bankingI specialize in GTB Sales, focusing on Cash Management, Lending, Trade & Working Capital Solutions for corporate entities in the industrial sector and some Financial Institutions (FIG). Passionate about delivering tailored financial solutions to drive business success.
Licenses & Certifications

French ab initio
The international baccalaureate
Spanish a: literature
The international baccalaureate
Auditor interno en iso 9001:2015
SgsJan 2018
Volunteer Experience
Volunteer
Issued by Asociación Alzheimer de Monterrey, A.C. on Jan 2011
Associated with Daniela VelaMathematics Teacher
Issued by Escuela Nogalar on Jan 2016
Associated with Daniela Vela
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