Lisandro Cuello

Experience

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  Micronet Informática

  Aug 2002 - Oct 2005

  Customer service

  Computer supplies and cybercafe. Sales, collection, receipt of merchandise and payment to suppliers. Customer service in general. Maintenance of software and operating system of the equipment.

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  Faculty of Economic Sciences at the National University of Córdoba

  Mar 2009 - Feb 2017

  Administrative Secretary

  Teachers assistant and students management in the Faculty of Economic Sciences at the National University of Córdoba. Moodle Plataform moderator, uploading students and assisting them.

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  ACENTO

  Feb 2015 - now

  Brand strategist

  Acento Design Bureau is a design and consultancy project specialized in branding and graphic concept, free, playful and artistic.Had the pleasure to work with clients from Argentina, Belgium, Brazil, Spain and Denmark, dedicating myself, especially, to electronic music producers. Brand development for DJs and a cover arts visual system for Dominique Heyninck AKA Madloch's renowned record label Sound Avenue. Sound Avenue de Dominique Heyninck AKA Madloch.

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  Ideáh!

  Feb 2017 - Mar 2019

  Brand Designer

  As a graphic designer at a specialized design and advertising agency focusing on branding, I collaborated on the development of corporate identities, stationery, naming strategies, websites, and business models for clients both domestically and internationally. Engaged with organizations across diverse sectors, contributing to the creation of packaging, adverti- sing campaigns, brochures, tickets, and other promotional materials.

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  Escoolar.com

  Mar 2019 - Feb 2023

  Lead Graphic Designer

  Led the creative direction and execution of the company’s rebranding initiative, developing a comprehensive visual system for all business models targeting children across Mexico and internationally. Implemented responsive design for all websites, ensuring optimal navigability on various devices including mobile and desktop. Designed print-ready packaging and brochures for diverse products and services. Created email designs for mass mailing marketing and advertising campaigns. Additionally, collabora- ted on the web design and layout using Bootstrap for the LMS platform campuus.us, facilitating online classes at the academy+ online school. Worked in partnership with the Ministry of Public Education of the Govern- ment of Mexico (SEP) on the AprendeTV project, offering educational content to children nationwide via television, free of charge.www.academyplus.us | www.escoolar.com Show less

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  Directive

  Mar 2023 - now

  Senior Digital Designer

  Specializing in SaaS Companies, I analyze and audit client websites and ad campaigns to identify areas of opportunity. I collaborate closely with the Paid Media and SEO departments, designing and developing landing pages, conducting A/B testing, and creating ad sets tailored to the unique marketing campaigns of each company. Throughout this process, I monitor performance metrics. Notable clients include HP, Allego, Extend, iubenda, Metaimpact, Wrrk, Xceptor, data.world, among others. Additionally, led and executed the rebranding and website design for Directive. Show less