Allison Thompson

Experience

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  The Unicorn Restaurant

  Jan 2011 - May 2014

  Hostess
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  Milano Monuments

  Oct 2013 - Jan 2018

  Gift Shop Manager/Buyer/Marketing Communications

  - Developed strategic plan and created targeted content to engage and inform the community- Played a major role in the creation of the eCommerce website for The Faithful Gift Shop via Shopify- Utilized SEO to drive viewers to the website- Developed and curated targeted content for several social media channels- Coordinated all tradeshows and events- Assisted the sales team as needed- Developed relationships with new and existing vendors for the gift shop- Managed operations within the gift shop to maintain a positive customer experience Accomplishments:- Employee of the month April 2016- Developed an e-commerce website for The Faithful Gift Shop via Shopify- Directed the implementation of new Point of Sale (POS) system - Directed the implementation of the company recycling program Show less

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  Baldwin Wallace University

  Sept 2016 - Dec 2017

  Account Executive, Digital Marketing Clinic

  The Digital Marketing Clinic creates opportunities for students to learn hands on. Students are able to execute the practices that they have learned in marketing and advertising courses to solve real problems for real companies. - Served in a client facing role as part of student-led digital marketing agency under supervision from marketing faculty- Managed a team of students to create exceptional inbound marketing plans for local businesses- Managed brand, content marketing and key messaging functions for the client (a global business networking alliance)- Conducted in depth research and developed content and strategy for the client Show less

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  Proximity Marketing

  May 2017 - Aug 2017

  Marketing Intern

  - Created targeted content for several social media channels - Gathered data on prospects and analyzed their method of marketing and distribution- Prepared reports of findings, illustrating data graphically and translating findings into writing

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  SyncShow

  Jan 2018 - Jan 2020

  Marketing Coordinator

  - Managed and implemented a comprehensive marketing strategy for SyncShow- Coordinated all outbound marketing initiatives including sponsorship's, speaking engagements, and webinars- Managed brand and worked closely with internal creative teams to ensure consistency in design and messaging- Developed and implemented content, website updates, and lead nurturing campaigns via HubSpot- Ensured all marketing copy aligns with overall goals- Helped to manage a successful client experience through conducting surveys, providing constant communication, and mailing client gifts Show less

• 

  Jergens Inc.

  Mar 2020 - Nov 2021

  Marketing Specialist

  - Oversees organization-wide online advertising initiatives- Manages company’s social media strategy including brand advertising, social media advertising and customer engagement- Maintains messaging and branding consistency across all online platforms- Develops, coordinates, and executes digital marketing campaigns- Assesses performance metrics including project and campaign analytics, efficiency metrics, brand metrics, customer metrics, and overall return on investment- Recommends upgrades or changes to internal systems and digital marketing solutions for products and services Show less

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  ACT

  Nov 2021 - now

  - Develops and maintains web pages on ACT-owned websites- Collaborates with internal stakeholders to implement and optimize web and other digital marketing content- Scopes and develops new ideas to improve website experience for prospects, leads, customers, and stakeholders- Measures and optimizes marketing touchpoints and propose improvements based on data analytics and usability- Develops and implements front-end web code and design standards for multiple marketing purposes (e.g., web pages, marketing automation, digital ads.)- Proposes, wireframes, and executes UX improvements- Conducts cross-functional collaboration with social media, email marketing, webinars, and other channels, and provides hands-on support as needed- Documents and executes internal and external tags through a tag management platform Show less

  • Senior Web Content Manager

    Jan 2024 - now

  • Web Content & Digital Marketing Analyst II

    Nov 2021 - Jan 2024