Roxana Nicolae

Experience

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  CORA

  Sept 2015 - Sept 2015

  Intern in the Marketing Department

  ▪ Preparing the information about food products and personal hygiene products to be listed on the www.coradrive.ro website, by collecting this information from various internal documents (product images) and entering it in a database▪ Participating in field activities with other employees of the Marketing Department of Cora Pantelimon, in Auchan Titan and Kaufland Pantelimon hypermarkets to do RLVs

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  ATIV - NGO

  Nov 2015 - May 2017

  Volunteer in the Marketing Department

  ▪ Creating a database with Facebook groups dedicated to students, in order to promote online the projects of the NGO in these groups▪ Promoting the 1st of March (Mărţişor) Fair organized by A.T.I.V. in 2017▪ Promoting the recruitment campaign for the new volunteers, which took place in October 2016, in the online and offline environment (by representing the association at the stand located in the Bucharest Academy of Economic Studies)▪ Promoting the project named "ECONOMICall", which aimed to develop students' knowledge of entrepreneurship▪ Promoting the "Smile of the year" charity project, which took place in December 2016, a project that consisted in donating clothes, toys, books and footwear to the "Saint Spiridon" Maternal Center▪ Participating in the sorting and packaging of donated items within the "Smile of the year" project Show less

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  Today's - Google Partner Agency

  Jul 2016 - Aug 2016

  Intern in the Online Marketing Department

  ▪ Creating Google AdWords (Search and Display) campaigns for some of the clients of the agency▪ Writing newsletters that were sent to the clients of the agency in order to maintain a better connection with them▪ Conducting an online research that consisted in identifying the most sought after products and services by Romanians from the diaspora in the online environment▪ Creating a database with CPC and CPM networks, present in Croatia, Slovenia and Slovakia

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  MERIDIAN Grup

  Aug 2018 - Nov 2018

  Intern in the Marketing Department

  ▪ Posting on social media accounts of the company (Facebook and Google Plus): Meridian Bucureşti, Meridian Ocazie and Meridian Rent a Car▪ Writing articles for the magazine of the company▪ Creating sale ads for second-hand cars and posting them on the following websites:www.totulaici.ro, www.buletinulauto.ro, www.online.anuntul.ro and www.bungasit.ro▪ Writing articles for the blogs of the company: www.meridianocazie.ro/blog-33, www.meridianrentacar.ro/blog and www.clubmeridianauto.wordpress.com▪ Making business cards for the sales agents of the company▪ Making discount vouchers for the corporate clients of Meridian Taxi Show less

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  Lisal Expert

  Mar 2020 - Apr 2020

  Junior Digital Marketing Specialist (Collaboration interrupted because of the coronavirus pandemic)

  ▪ Creating, monitoring and optimizing Google Ads campaigns for some of the clients of the agency▪ Creating blog articles through the WordPress platform▪ Creating posts on Google My Business and Facebook pages of some clients of the agency

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  INOBOX

  Aug 2020 - Mar 2021

  Junior Google Ads Specialist

  ▪ Creating, monitoring and optimizing Google Ads campaigns for some of the clients of the agency▪ Creating monthly reports about the performance of the Google Ads campaigns and sending them to the project managers▪ Creating keyword research and budget estimates for Google Ads campaigns▪ Implementing Google Ads best practices, developed by the agency, for some of its clients▪ Performing some SEO tasks, related to the creation of meta content (meta title and meta description) for some of the clients of the agency▪ Weekly follow-up of some sites and blogs to find out the news in the field of PPC▪ Maintaining communication with the Google Account Strategist for some of the Google Ads accounts managed by the agency Show less

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  Magnetif

  Apr 2021 - Mar 2022

  Google Ads Specialist

  ▪ Creating, monitoring and optimizing Google Ads campaigns▪ Creating keyword research for Google Ads campaigns▪ Constantly follow articles, video tutorials and online events related to the PPC industry▪ Implementing Google Ads best practices in managed accounts and maintaining an Optimization Score of at least 85% in each account ▪ Keeping in touch with the clients of the agency via e-mail▪ Sending monthly reports on the evolution of Google Ads campaigns to clients▪ Winning the title of the best Google partner agency in Romania, in the 3rd quarter of 2021, with the highest adoption rate of Shopping Ads campaigns Show less

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  Champaigns

  Apr 2021 - Mar 2022

  Google Ads Specialist
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  Caticorn Digital

  Sept 2022 - Nov 2024

  PPC Specialist

  ▪ Creating, monitoring and optimizing Google Ads, Facebook Ads (Meta Ads), Microsoft Ads (Bing Ads) and LinkedIn Ads campaigns▪ Creating banners for Google Ads campaigns and Facebook Ads (Meta Ads) campaigns, using Canva▪ Keeping in touch with the clients of the agency▪ Creating monthly reports with the results obtained from Google Ads campaigns and Facebook Ads (Meta Ads) campaigns and sending them to clients▪ Performing audits for the Google Ads, Google Analytics and Google Merchant Center accounts of some potential clients▪ Participating in various online marketing events, such as conferences, courses, summits etc., in order to always be up to date with the latest news in the field▪ Keeping in touch with the account strategists from Google for some of the Google Ads accounts I managed▪ Participating in various pitches of the agency▪ Using various scripts in Google Ads accounts to improve the performance of campaigns▪ Optimizing product feeds by including as many relevant attributes as possible and periodically sending account errors to programmers and/or clients to be resolved▪ Training the new junior colleagues of the PPC department Show less

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  Pixer Agency

  Nov 2024 - now

  Senior PPC Specialist

  ▪ Creating, monitoring and optimizing Google Ads, Meta Ads (Facebook and Instagram Ads), TikTok Ads and email marketing campaigns▪ Creating and sending monthly reports to clients with the results obtained from campaigns▪ Performing audits for the advertising accounts▪ Coordinating the copywriting, graphic design and video creation and editing teams▪ Keeping in touch with the clients of the agency▪ Realizing conversion tracking for Google Ads, Meta Ads and TikTok Ads campaigns using Google Tag Manager (GTM) Show less