Roman Ivanov

Experience

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  Mediaplus Group

  Jul 2016 - May 2018

  Media Planner

  Local clients' industries: Automotive, BanksKey media: TV, Digital, OOH, Press, Radio- Day-to-day communication with clients (campaigns agreement and coordination, docflow correspondence, PBA)- Research work in specific advertising Mediascope's software (Adex, Palomars, Galileo, Odaplan, TV planet)- Participation in tactical and strategical planning for current clients and new business (mostly competitors review and partial support in preparation of presentations);- Final preparation of media plans: verification of all numbers and indicators, revision of the plan following a client's goals; - Monitoring of digital campaigns (GA, Yandex metrics) Show less

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  Havas Group

  May 2018 - Oct 2020

  Senior Media Planner

  Local clients' industries: FMCG, Healthcare, InsuranceInternational clients: Lacoste, Kiabi, SkodaKey media: Regional TV. Digital, OOH, Indoor, RadioAchievements: won the annual client's media pitch, where I had executed a leading role in strategic and tactical planning process. - Tactical and annual strategical planning- Day-to-day communication with clients (tactical adjustments and changes to plans, docflow correspondence, PBA)- Research work in specialized industrial software from TNS and IPSOS (Palomars, Adex, Galileo, TGI Data friend, Icreative).- Preparation of communicational and media strategies for current clients and new business (audience analysis, analysis of the current market situation, including competitors review, choosing and validation of media channels and presentation),- Final revision of media plans in all types of media channels (verification of all numbers and characteristics); - Participation in preparation of post-campaign analysis from figures checking to conclusions and recommendations- Client relations development (providing additional commercial offers beyond the frames of an annual deal)- Team management (share of expertise, joint inner workshops, etc) Show less

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  MediaCom

  Oct 2020 - Aug 2023

  Media Group Head

  Client: Mars Wrigley Brands: Snickers, M&M's, Twix, Korkunov, Be-kindKey media: TV. Sponsorships, Digital, Influencers, E-com, In-store- Full carriage of annual strategic and tactical media planning for the chocolate segment;- Tactical adjustments and changes to media plans, doc-flow correspondence, PBA, presenting strategical and media approaches- Responsibility for conducting and tactical implementation of new technologies and digital transformation process;- Implementation of test & learn process (conduction of sales lifts, A/B testing, SML, Brand lifts)- Team management (4 team members: SMP, MP, JMP. MPA);- Collaboration with the global network on international MW media strategic streams and reporting;- Research work in specialized industrial software from TNS and IPSOS (Palomars, Adex, Galileo, TGI Data friend, Icreative). Show less

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  T&P𝑚 Germany

  Sept 2023 - now

  • Media Account Director

    Mar 2024 - now

  • Senior Media Planner

    Sept 2023 - Mar 2024