Matt Vickers

Experience

• 

  OgilvyOne Worldwide

  Sept 2003 - Feb 2016

  American Express• Identified and implemented a new way for American Express to source imagery for their global photo libraries using Getty’s competition platform and the EyeEm mobile platform, saving £100ks in costs• Launched the new Super Premium global bank partner card sales kit, creative assets and guidelines• Co-developed the global Small Business Services and Gold Elite (Mexico) product and brand positioning• Led creation of digital customer profiles (personas) and Marketing Excellence playbook (key global compliance deck) Show less IBMConsolidated Advertising cross-program lead and midsized business Demand Programs lead• £600k retainer + £200-400k incremental project revenue delivered annually, 4 line reports, >10 active clients• Oversaw full year forecasting (advertising) and resource planning• Launched the midmarket Smarter Planet campaign (web, mobile, banners, emails, social media, press and outdoor)• Introduced social media marketing to the midmarket strategy in collaboration with the PR team• Won Ogilvy’s Bravery Award for driving this incremental business• Recruited and trained new team members on Ogilvy and IBM brands and ways of working• Delivered multi award-winning campaigns: Wimbledon SlamTracker ‘Predictions’ and sponsorship of ITV Rugby World Cup coverage Show less

  • Senior Account Director

    Mar 2013 - Feb 2016

  • Account Director

    Jan 2010 - Mar 2013

  • Account Manager | Project Manager | Planner

    Apr 2007 - Dec 2009

  • Account Executive | Account Manager

    Sept 2003 - Apr 2007
• 

  Squared Online - a​ ​Google/​​AVADO partnership

  Mar 2016 - Aug 2016

  Squared Online - March 2016 cohort

  Graduated with distinction

• 

  Makers Academy

  Aug 2016 - Sept 2018

  Web Development

  Europe's leading web developer bootcamp

• 

  GlobalLogic UK&I

  Sept 2018 - Oct 2023

  Nationwide Building Society: Test Lead for Capabilities & Features contact centre programme (Amazon Connect, DynamoDB, S3)• Created and optimised the bulk of the BDD test case library in Gherkin / Zephyr Scale• Conducted systems integration testing of custom contact control panel and 3rd party reporting products• Facilitated multiple UAT and Production deployments• Designed a bespoke Jira ticket format for contact centre building that doubled delivery efficiency• Designed and executed text-to-speech dynamic messaging process, trained clients for business autonomy• Collaborated on a reference Zephyr Scale dashboard design to consolidate all programme testing Show less UKTV: Test & Analytics Lead for UKTV mobile / tablet app (iOS and Android)• Identified and negotiated ratings initiative + QA-led improvements that turned 2.2 stars app into 4.7 stars• Explored and advocated multiple automation solutions, introducing company-wide beta testing, Cypress test automation and new analytics tools that facilitated upgrades to app stability and usability• Redesigned the manual mobile and tablet testing process, creating new test sheets to cover all key devices, Test Rail test case criteria, a new programme of device pool management and a consistent, templated Jira process• Improved the feedback loop with developers via a shared WIP release sheet and bespoke Slack channels• Consolidated analytics from multiple sources into a weekly app health report Show less

  • UX Research & Design

    Jul 2022 - Oct 2023

  • QA

    Sept 2020 - May 2023

  • QA

    Mar 2020 - Aug 2020

  • QA

    Sept 2018 - Mar 2020
• 

  Boxlist

  Nov 2023 - now

  UX Researcher

  • Planned, moderated and analysed task-based usability testing with multiple users• Designed incremental user experience improvements with insights generated from the testing