Alessandro Lutzu

Experience

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  Ministero degli Affari Esteri e della Cooperazione Internazionale

  May 2010 - Aug 2010

  Intern at Ministry of Foreign Affairs, Italian Embassy in Canada

  Built relationships between local government and italian companies interested in investing abroad.

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  DOLCE&GABBANA S.r.l

  Dec 2010 - Mar 2011

  Project manager

  Planned, developed and executed a market research to understand the boxing fans’ buying behavior.

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  OTB Sports

  May 2011 - now

  Sports Manager

  • SEGA image rights agreement, 2021• Mastercard sponsorship activation for UEFA Champions League, 2021• Support the Communication of The Science Panel for the Amazon (UN), 2020; • Fondazione Veronesi & Fiat campaign on men’s health, Milano 2019; • Dubai Fitness Challenge 2019, events organization Dubai 2019 ; • DAIS, Artificial Intelligence in Sports, events organization Dubai 2019; • UEFA Trophy Tour by Heineken, marketing campaign Shanghai 2019; • LaLiga communication activities, El Clasico 2019; • AFC Ajax sponsorship activations, 2019; • Plan and execution of marketing activities for Unicredit UEFA C.League, 2018;• EA Sports FIFA Licence agreement 2018;• Media planning Brazil National Team World Tour 2018;• TV format development, FOX Sports US, Moscow 2018;• Talent for Globo TV, 2018 World Cup;• Photo shooting for the KLM inflight magazine cover, 2018;• Sport deal with LaLiga football club, 2018;• Content creation FIFA Football Conference, London 2018;• Heineken Vietnam the UEFA Trophy Tour, 2017;• Management of a social media team (5 members) and an account of 900k followers;• Plan and execution of marketing activities for Nissan UEFA C.League, 2016;• Planning and execution of the Hublot MoF 2016;• Sport deal with a football club in Serie A;• Talent to Heineken for their Twitter campaigns in 2015;• Adidas official World Cup ball launch, Brasil 2014;• TV pundit for BBC, 2014 World Cup;• Organisation of a charity match for the Laureus Foundation, Moscow 2013;• Talent for Sky Italy 2013 and Mediaset 2012 TV spots;• Photo shooting for Vogue UOMO, 2012 • Media activities with Al Jazeera, Corriere della Sera,New York Times, El Pais, Marca, BBC, Sky UK, BeIn, NOS, Bild, CNN, ESPN, etc.• Brand manuals for athletes;• Organisation of international trips for celebrities;• Career strategy development for sports young talents;• New business evaluation;• Networking with sport governing bodies and sport industry influential stakeholders. Show less

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  Rebesty

  Jul 2021 - now

  Founder