Janice Chua

Experience

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  The Asian Banker

  Sept 2012 - May 2016

  Responsible for leading and executing The Asian Banker’s overall marketing and public relations efforts across Southeast Asia, Korea, China, Australia, the Middle East and Africa regions. Handled event marketing, content marketing and individual product marketing simultaneously in a dynamic B2B environment.▪ Created detailed marketing plan, formulate and implement marketing strategies and promotional activities across various platforms including print and digital.▪ Oversaw marketing, social media and external suppliers to guarantee the successful execution and completion of campaigns.▪ Highly involved in video production from creation of storyboard with external videographers to delivery of end product.▪ Established brand mindshare in Asia and raised brand awareness in new markets mainly the Middle East and Africa through multiple channels including partners’ and internal events, social media and traditional media.▪ Located and proposed business deals by contacting potential partners; explored new opportunities while establishing relationships with current partners.▪ Developed standard operating procedures for video, print and online collaterals while ensuring standardised collaterals are circulated from all departments. Show less ▪ Planned and directed the execution of marketing initiatives for forums, editorial and research departments across all offices.▪ Liaised with internal design team to manage production of corporate materials, from design to print and online distribution, including brochures, folders, newsletters, electronic direct mails, advertisements and banners.▪ Proven track record in creating client-centric content for email marketing campaigns▪ Developed media relationships and handled all press inquiries, drafted press invitations and press releases.▪ Actively sourced for new strategic partnerships to penetrate into new markets and expand into existing markets - partnered with a total of 24 companies from different fields to support our flagship event.▪ Effectively adapted to cultural differences due to frequent interaction with clients and colleagues based in Asia, the Middle East and Africa. Show less ▪ Managed and owned all marketing communication, coordination and liaison work that originates from the company.▪ Worked proactively with sales team in Asia offices to implement marketing programmes and support sales for all products. ▪ Assisted in creation of top-notch products and marketing collaterals including presentations, reports, sales proposals, sponsorship kits and online materials.▪ Built and managed relationship with partner organisations and co-ordinate external meetings. Show less

  • Marketing and Business Development Manager

    Jun 2015 - May 2016

  • Senior Regional Marketing Executive, APAC, Middle East & Africa

    Oct 2013 - May 2015

  • Business Development Executive

    Sept 2012 - Sept 2013
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  Ripple Group

  Nov 2016 - Sept 2017

  Associate Director, Marketing & Business Development

  A leading education provider in the area of new technologies from drones, micro-controllers to robotics and coding, Ripple Group- through its wholly-owned subsidiary, ripplecreate - endeavors to be the number one service provider of future skill sets in the region.Responsible for developing and implementing overall brand, marketing and communications strategy across the company’s technology education and edutainment/event verticals. Also accountable for new business development, client retention and business development planning for B2B side of business.▪ Strategise and implement Ripple’s roadmap across the Edutech industry through marketing, branding, communications and business development efforts▪ Serve as Ripple’s main representative to partake in negotiation and support the management on organic growth and M&A opportunities ▪ Clinched more than $50,000 worth of sales from new clients within first 6 months with zero database to work with and secured 3 important tenders from government agencies and associations▪ Analyse Ripple’s unique selling propositions and differentiators to remain competitive; support client retention policies and talent acquisition plans▪ Formulate long term business development plan; conceptualise technology education events with various institutions; perform full spectrum of business development process▪ Create appropriate tools, marketing materials, corporate presentations and direct programs to enhance corporate image and sales▪ Assisted in developing and executing display advertisements and basic SEO strategy Show less

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  Barclays

  Dec 2017 - Jun 2018

  AVP, Citizenship, Asia Pacific

  Support the team in maximising the impact, visibility and engagement with Barclays Citizenship strategy across the Asia Pacific region. Ensure programmes are developed and delivered against agreed objectives, on time and within budget, establishing strong, measurable impacts for stakeholders and effectively managing multiple stakeholders internally and externally. Developed plans and content to be included in internal and external communications for new and existing programmes. Drive regional participation in the global employee engagement campaigns, managing Asia Pacific regional involvement; provide proactive support and insights as a trusted advisor of local Citizenship committees to drive local business and colleague ownership. Show less

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  Experia Events

  Aug 2018 - Apr 2021

  Marketing Manager

  Responsible for planning and implementing integrated marketing and communications strategy for events in the aerospace and defence business unit across owned, paid and earned media. ▪ Orchestrate and implement integrated marketing strategy and programmes to draw exhibitors, trade visitors and delegates to large-scale exhibitions and conferences▪ Manage marketing budget to achieve set performances targets▪ Oversee and execute integrated marketing activities including above the line, below-the-line, online, content, social and digital campaigns▪ Monitor key marketing performance metrics in alignment with business objectives▪ Build relationship and drive engagement with partners and stakeholders to achieve marketing objectives Show less

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  IMDEX Asia

  Aug 2018 - Apr 2021

  Marketing Manager

  Organised by Experia Events and supported by the Republic of Singapore Navy and the Defence Science and Technology Agency, IMDEX Asia is recognised globally as a choice platform for the maritime and defence industry to address challenges, co-create solutions and stay abreast of the latest trends and technologies. For close to two decades, IMDEX Asia has served the maritime and naval community by providing the ultimate avenue for high-profile stakeholders, key industry players and naval engineering professionals to network, exchange ideas and do business. Show less

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  Singapore Airshow

  Aug 2018 - Apr 2021

  Marketing Manager

  Every two years, Singapore Airshow attracts influential government and military delegations as well as senior corporate executives from all over the world, without fail. The event has won recognition as a global marketplace, networking powerhouse and the platform of choice for the world’s aerospace community to forge partnerships and do business in the thriving Asia Pacific region, making it a must- attend event in the international aerospace industry calendar.

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  Barclays

  Apr 2021 - now

  • Vice President, Citizenship, APAC

    Jun 2023 - now

  • AVP Citizenship Asia Pacific

    Apr 2021 - May 2023