
Cheryl McAlea
Freelance Writer

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About me
Brand Experience
Education

Ngee Ann Polytechnic
2001 - 2004Diploma Mass CommunicationActivities and Societies: > Specialisations: Print Journalism, Online Journalism and Book Writing & Publishing (BookPub) > Represented NP in the Singapore Youth & Media Conference 2005 JOURNALISM & PUBLISHING EXPERIENCE:- Food Editor of Urbanwire.com, a student run online magazine- Writer for Hype (NP's magazine) and NP Tribune (NP's newspaper)- Proofreader and writer for an anthology published by the Book Writing & Publishing team (BookPub) of NP- Print Journalism internship at The University of Queensland (St. Lucia Campus) in Brisbane Australia May 2003 – June 2003- Published two original poems in “For the Love of God”, a creative… Show more JOURNALISM & PUBLISHING EXPERIENCE:- Food Editor of Urbanwire.com, a student run online magazine- Writer for Hype (NP's magazine) and NP Tribune (NP's newspaper)- Proofreader and writer for an anthology published by the Book Writing & Publishing team (BookPub) of NP- Print Journalism internship at The University of Queensland (St. Lucia Campus) in Brisbane Australia May 2003 – June 2003- Published two original poems in “For the Love of God”, a creative anthology spearheaded by BookPub to celebrate religious freedom and harmony. - Writer and food stylist for a cook book published by Paya Lebar Methodist Church entitled “From Generation to Generation: A heritage of recipes”, this cook book boasts a collection of more than 50 recipes contributed by the church-goers.- Profiled Dr. Ee Peng Liang for “I’m a volunteer too”, a compilation of heartwarming Singaporean stories jointly published by National Volunteer & Philanthropy Centre (NVPC) and Beaumont Publishing Show less

National University of Singapore
2005 - 2007Bachelor of Arts with Merit SociologyActivities and Societies: NUS Political Association (Publication Director) Sociology Society - Singapore Student Exchange Program (SSEP) at Singapore Management University for Sem 2 of Academic Year 2006/2007.- Publications Director for NUS Political Association- Assisted and managed the flow of events at the NUS Arts & Social Sciences Open House in 2005 and 2006.
Experience

Think (Singapore)
Mar 2004 - Jul 2007Freelance Writer
National University of Singapore
May 2004 - Sept 2004Research Assistant
Asia City Media Group
Aug 2004 - Nov 2004Editorial Intern
The Straits Times
Nov 2004 - Aug 2005Freelance Writer
JobsDB Singapore Pte Ltd
Oct 2006 - Feb 2008Freelance writer
Ate Media
Jan 2008 - Jul 2009Editorial Consultant
At-Sunrice GlobalChef Academy
Sept 2009 - Oct 2010Marketing Communications Executive
Jaab Pte Ltd
Jan 2010 - Jan 2013Senior Account Executive
Spinnaker360 Pte Ltd
Jan 2013 - Jan 2015Senior Brand Account Manager
Tribal DDB Singapore
Jan 2013 - Jan 2013Account Manager
Kingsmen OOH Media
Jul 2015 - Nov 2015Lead Project Manager (Contract)
Qingwa
Dec 2015 - Feb 2018Client Manager
SGK
May 2018 - nowClient Director
Jan 2024 - nowSenior Account Manager
Jan 2021 - Jan 2024Account Manager
May 2018 - Dec 2020
Licenses & Certifications
- View certificate

Project Management Foundations: Budgets (2018)
LinkedInOct 2023 - View certificate

Embracing Unexpected Change
LinkedInMay 2020 - View certificate

Prosci® Certified Change Practitioner
ProsciOct 2020
Volunteer Experience
Tampines Palmsville RN Executive Member
Issued by People's Association on Oct 2022
Associated with Cheryl McAleaMember
Issued by Our SG - Home of Forward SG on Jan 2023
Associated with Cheryl McAleaConsultant
Issued by Total Well-Being SG on Apr 2025
Associated with Cheryl McAlea
Languages
- enEnglish
- chChinese
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