Pooja Gulati

Experience

• 

  American Express

  Jan 1999 - Jan 2000

  Territory Sales Leader
• 

  Mediaturf

  Jan 2000 - Jan 2002

  Consultant
• 

  Mirchi

  Jan 2002 - now

  Inspire to create award winning Profitable Events and IPs Business and Operations Head- North India Managed to keep afloat the Mirchi IP Business with new initiatives harnessing the power of being local using Radio & Digital, despite Covid nearly crushing the event industry Drive growth and stature of Mirchi TV IPs year on Year. Conceptualized and established a new business stream for Mirchi called Mirchi Catalyst which enhanced the sponsorship business for Mirchi contributing to 10% of the total revenue in the first year of its operations Lead a team to bring a mammoth change in the way BTL activations are executed. Shift the regular On-Ground activities to exciting Multimedia campaigns thereby delivering Delight & Economies of scale to advertisers.

  • Executive Vice President & National IP Director

    Apr 2023 - now

  • EVP & Sr. Business Director

    Apr 2022 - Mar 2023

  • Executive Vice President & National Head Activations

    Apr 2020 - Mar 2022

  • Senior Vice President & Head Mirchi Properties

    Apr 2013 - Apr 2020

  • Vice President Mirchi Activations

    Apr 2011 - Jun 2013

  • Associate Vice President Sales

    Jan 2002 - Jun 2011