Nadia Bester (Pretorius)

Experience

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  The Shine group

  Jan 1999 - Jan 2009

  Model

  •Displayed clothing and merchandise in print and online advertisements, promoted products and services in television commercials as well as take part in fashion shows both locally and internationally.•Work closely with photographers, hair and clothing stylists, makeup artists, and clients to produce a desired look•Create and maintain a portfolio of their work•Travelled internationally to Germany, London, Paris, Greece and Milan.

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  The Smollan Group

  Sept 2006 - Sept 2008

  Brand Activation / Field manager

  Brand Activation – Western Cape – Beacon & Bromor• Responsible for implementing brand activation in Forecourt e.g. Engen, Total, Sasol, etc. through various promotional activities and events. • Developing and implementing new marketing and promotional concepts through continuous monitoring and researching competitor brands and products.• Responsible for maximizing brand exposure, expanding and maintaining various product lines as well as continuously monitoring brand growth. • Develop and sustain strong relationships with key decision makers and assist with issues or concerns regarding deliveries, products, or services, with focus on determining satisfying, proactive solutions for all concerned.Field Manager – Western Cape & Eastern Cape – Spot on Guard• Responsible for launching a new brand and product into the Cellular industry.• Responsible for administrative functions i.e. weekly reports, quarterly assessments concerning progress reports for the Western and Eastern Cape, developing call cycles, etc.• Building relationships with the distribution managers and sales staff, problem solving as well as developing and implementing promotional activities to increase product exposure • Other duties include store visits, product support and training, merchandising, product demonstration to potential clients and distributors e.g. The Foschini Group, MTN, Glomail, etc. Show less

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  MVC - LG Project

  Oct 2008 - May 2009

  Senior Field Manager

  • Management of Junior Field Executives in the Western Cape.• Developing and maintaining strong relationships with retail and distribution owners, buyer and sales staff to ensure that all needs and demands are met. • Building and maintaining brand awareness and knowledge to expand and broaden exposure to current and future target markets. • Developing and implementing new concepts through continuous monitoring and research of competitor brands and products to push and improve product sales and exposure.• Assist with any issues or concerns regarding deliveries, products, or services, with a focus on determining satisfying, proactive solutions for all concerned. • Developing and maintaining all administrative function (weekly reports, application updates, etc.) Show less

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  Alecay Trading

  May 2009 - Sept 2010

  Co-Owner

  • Research, sourcing, buying and importing various products from local and International Markets i.e. China which was then sold to various buyer in South Africa and the most competitive prices. • Developing, implementing and maintaining all administrative functions.• Responsible for operational functions i.e. the buying and selling, distribution, etc. • Responsible for financial functions i.e. developed cost module to calculate product cost, maintained monthly debtors list and credit control, cash flow management and forecasts, maintained cash book, etc. Show less

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  Asian Sourcing Link

  Sept 2010 - Jun 2015

  Senior Account / Project Manager

  - Responsible for sourcing, price negotiating and buying customized promotional merchandise from local suppliers as well as sourcing and importing customized promotional merchandise and retail items from the Far East for various clients i.e. Clicks. - Researching a client’s business strategies, markets, competitive landscape and operating methods in order to develop, recommend and source pro-active marketing concepts that meet their current and future needs. - Continuously monitoring and researching our competitors activities and movements within a relevant industry to ensure innovative and “never been done before” concepts. - Identifying key accounts by analyzing their current growth, strategic importance and future potential. - Managing a number of key projects simultaneously from A to Z for high profile client like Indigo, KWV, Caltex, BAT, etc. - Responsible for running different project and to ensure to meet each ones budget, arrange logistics and delivery deadlines. - Develop and maintain all new, dormant and current business relations with key decision makers. - Problem solving, product development and negotiating contracts with suppliers, distributors and key accounts. - Maintaining and updating administrative systems accurately, monthly reporting, approving QC Checklists and calculating project cost from beginning to delivery. - Attended the Hong Kong and China Premium Gift fairs in October 2012 & April 2013 in order to find new innovative ideas as well as identify factories that offer the most competitive prices.-- Show less

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  Modern Hair and Beauty

  Jun 2015 - Dec 2022

  Senior Brand Marketing Manager

  - Oversee all Traditional & Digital Brand & Marketing strategy and promotions to maximize performance using digital and traditional marketing channels & tools for Modern Hair and Beauty brands (Wella, OPI, Kadus, Intraceuticals, Private Label) product portfolio that is in line with long-term brand objectives & strategies. (Brand positioning, unique selling points, target audience, pricing, etc.) - Provide research & analysis of activities by brand: sell through- , profitability- , trade marketing- , competitor activity -, & performance- analysis in order to maximize company growth in the market. - Manage & execute new/existing product & promotional 360 market launches to including pricing, marketing, media & sales strategy targeting both B2B and B2C.- Analyze product sales & ensure optimum stock levels, sales and product forecasting including new products to supply management catering for both store and e-commerce sales. - Manage & Report monthly budget for all Marketing related spend and cash flow forecast.- Managed & implemented material for traditional & digital channels to drive distribution & purchases of full brand portfolios i.e., toolboxes, digital marketing strategies, sales tools & various POS items. - Digital marketing management - including E-commerce platforms, social media management, CRM Campaigns & Loyalty programs, email marketing, Target Market, etc. - Digital Marketing strategy, campaign planning, full 360 degree execution of promotions & initiatives, optimisation, analysis & reporting on effective sales performance & customer satisfaction. - Website & 3rd party e-commerce management (Brands, Amazon, Takealot) including Campaign GTM planning and strategy, SEO, Content Management, analyzing trends & competitor activities, to optimise & maximize online sales. Show less

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  Tocara Skin Body Science

  Oct 2023 - Mar 2024

  Omni-channel Marketing Manager

  - Marketing growth strategy, campaign planning & full 360-degree execution of promotions & initiatives (for all brands from Digital to traditional channels) with short-/long-term company & brand objectives targeting both B2B and B2C. - Digital marketing management - including E-commerce platforms, social media management, paid media, CRM Campaigns & Loyalty programs, email marketing, etc. - Digital Marketing strategy, campaign planning, full 360 degree execution of promotions & initiatives, optimisation as well as analysis and reporting on performance. - Website & 3rd party e-commerce management (Brands, Amazon, Takealot) including Campaign planning and strategy, SEO, Content Management, analyzing trends and competitor activities, to optimise and maximize online sales. - Social Media Management including but not limited, Content Management, Platform Management i.e. Meta, Optimisation of platforms ads well as analysis. - Competitor research, analysis & reporting of product/category/ customer sales to inform strategy and future campaign planning.- Marketing Budget management with monthly reporting on P& L. - Marketing & Brand management of brands like Dr. Hauschka & Pradiance- Strong Strategic Retailer marketing & continuous work with buying teams to ensure success of promotional campaigns which also includes online marketing support & merchandising. Show less