Karina Solis Diaz

Experience

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  Adoptame

  Aug 2018 - Dec 2018

  Co-Founder & Community Manager

  We founded "Adoptame" as an intermediate platform where international students could find a safe place to stay that would adapt to their needs, either with a family or in a students facility.- I created a business model with strategic management to reach the desired goals, and implemented a mockup of the web application. We generated successful sales in the test market.

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  Deli Cream

  Feb 2019 - Jul 2019

  Co-Founder & Administrator

  As a Co-Founder of "Deli Cream", an innovative ice cream shop, I played a crucial role in developing the brand, managing distribution channels, and overseeing marketing and TTL advertising. With my expertise in business development and marketing, I worked closely with my co-founder to create a unique concept for the product's elaboration and its ingredients, attracting a loyal customer base and positive word-of-mouth. In this role, I honed my skills in brand strategy, market research, product development, and customer service.♦ Developed the brand and marketing strategy to create a unique concept for the product's elaboration and its ingredients.♦ Managed distribution channels, including physical location, and oversaw marketing and TTL advertising campaigns to attract a loyal customer base and generate positive word-of-mouth.- I developed the brand, and managed the distribution chanels, marketing and TTL advertising. Show less

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  Ctrl Z Shoecare

  Jul 2019 - Dec 2019

  Community Manager

  As a Community Manager for "Ctrl-Z", an online shoe restoration and cleaning business, I played a key role in building the brand, developing the digital marketing plan, and creating engaging social media content. Despite not having a physical location, we successfully attracted customers through our Instagram page (@ctrlz.shoecare) and other social media platforms. In this role, I developed strong skills in digital marketing, social media management, customer service, and e-commerce operations. Through my work, I helped to establish "Ctrl-Z" as a reputable and successful online business in the shoewear industry. Show less

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  Dellow Jewellery

  Aug 2019 - Feb 2020

  Founder & Community Manager

  As the Founder and Community Manager of Dellow, a successful e-commerce jewelry shop, I leveraged my entrepreneurial spirit and marketing expertise to create a thriving brand. Through a combination of targeted online sales, social media campaigns, and pop-up events, I was able to build a loyal community of customers and increase sales revenue.My responsibilities included:♦ Developing a comprehensive business plan, which included a detailed marketing strategy and financial projections.♦ Creating a strong brand identity, which included designing a logo, selecting a color scheme, and developing a unique voice for the company.♦ Crafting engaging content for social media platforms, such as Facebook and Instagram, and using analytics to track and optimize engagement and conversion rates.♦ Hosting pop-up events at social gatherings and the university to showcase the brand and generate interest and sales.♦ Collaborating with suppliers and vendors to source high-quality materials and maintain inventory levels.Through this experience, I developed a deep understanding of e-commerce operations, social media marketing, and brand building. I also honed my skills in project management, customer service, and sales. Overall, my experience with Dellow has given me a unique perspective and set of skills that would be highly valuable in a Community Manager role. Show less

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  Universidad del Valle de México

  Jul 2021 - Jun 2022

  Junior Business Consultant (Incubator)

  As a Junior Business Consultant at the university's business incubator program, I collaborated with a diverse range of startups to provide strategic guidance and support for their business development. Using the incubator model, I facilitated workshops and online courses directed towards entrepreneurs, providing them with the necessary skills and knowledge to succeed in their respective industries.My responsibilities included:♦ Conducting market research and analysis to identify opportunities for growth and innovation.♦ Providing mentorship and guidance to startups on business strategy, marketing, and financial planning.♦ Developing and implementing programs to support the incubator community and foster a culture of innovation.♦ Assisting in the selection and evaluation process for new startups and entrepreneurs.Through this experience, I developed strong communication and interpersonal skills, as well as a deep understanding of the challenges and opportunities facing early-stage startups. I also honed my analytical and problem-solving skills, working with clients to identify and overcome obstacles to success.Overall, my experience as a Junior Business Consultant has equipped me with a unique skill set that is highly relevant for roles in business consulting, entrepreneurship, and startup management. Show less

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  Agave Networks

  Oct 2023 - Jan 2024

  Digital Marketing

  As the Digital Marketing Manager at Agave Networks, a pioneering B2B startup specializing in the global export of scrap metal, I spearhead comprehensive digital marketing strategies to drive brand visibility and foster business growth. I am dedicated to amplifying our market presence and establishing Agave Networks as a key player within the international scrap metal industry.