Benjamin Barber

Experience

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  Lockheed Martin

  Jan 1996 - Jan 1998

  Digital Design Engineer

   Provided field support for the deployment of PCS wireless network in San Diego Build-out started with limited scope in downtown San Diego. Due to the success of the product and the field support received, Sprint expanded coverage to the entire region, with additional sites in Chula Vista, El Cajon, Spring Valley, Orange County Designed and provided field engineering implementation for Lockheed Sanders’ Radio Frequency transceiver product line Designed and tested second generation digital circuitry for field transceiver Show less

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  Pixelworks

  Jan 1999 - Jan 2003

   Lead engineer for Dell’s 2000FP flat-panel which was the first market-viable UXGA flat-panel monitor priced under $1200 US.  Created Design Department to design full turn-key solutions to OEMs, such as Acer and Dell, for highly customized video displays including full hardware and software packages. This enabled OEMs to eliminate their design departments and rely on Pixelworks to deliver market-ready products based on our image processors Based on product specifications, designed circuitry, worked with Software Engineer to implement customer specific features and on screen display. Conducted full testing to deliver market-ready flat-panel screens and projector solutions. Provided Project Management services coordinating with all suppliers as well as internal teams (software, hardware, and ASIC) Show less  Oversaw over a dozen design projects at a time, mentoring Applications Engineers to create product design that met customer requirements Managed relationship with OEMs and Distributors to collaborate on design projects, communicating requirements back to the entire design team and ensuring clients were satisfied with the product and services provided Conducted product and sales training for engineers working for OEMs and Distributors on best design practices for circuitry, video displays as well as benefits of using Pixelworks technology Coordinated all engineering support for the Taiwan region, working closely with major OEMs in the U.S. Total yearly sales for this region exceeded $19 million Built, trained, and mentored a staff of local Taiwanese engineers, as well as distributors (approximately 25 engineers) Wrote documentation, design notes, and application notes Show less

  • Design Services Engineer

    Jan 2002 - Jan 2003

  • Team Lead

    Jan 2001 - Jan 2002

  • Applications Engineer

    Jan 1999 - Jan 2001
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  Cnbscene

  Jun 2004 - May 2012

   Created new business to address lack of local services supporting small businesses and individuals in implementing and managing Information Technology Provide on-site computer support and service including implementing small business networks, security systems, anti-virus configuration/administration, remote access, firewall configuration for database applications, wireless network setup/admin/troubleshooting, data backup/restore/migration, DSL/Cable/Dialup connectivity and troubleshooting, desktop support. Conduct software applications training for Microsoft Office. Configure/upgrade/admin Genesis Dental Database software Expanded service offering to provide comprehensive computer consulting including graphic art and multimedia development, web design, and customized enterprise solutions Show less

  • SEO/SEM Consultant

    Apr 2011 - May 2012

  • CEO

    Jun 2004 - Mar 2011
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  G2CeReach.com

  Mar 2012 - Jan 2013

  Vice President Sales & Marketing

  Sales and Marketing strategy for global provider of SEO and SEM solutions for small business

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  Likelii.com

  Oct 2012 - May 2013

  Search Engine Marketing Consultant

  I created a multi-region AdWords campaign with over 8,000 unique products for a wine industry startup, managed a $5,000 monthly spend, conducted keyword research and optimization, analyzed and recommended keyword and product management software, and provided high-level SEO recommendations and strategies for the web development team.

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  Ultimate Gaming

  Oct 2013 - Nov 2014

  SEO Specialist

  As an SEO Specialist, I improved our web properties' rankings in organic search results, created SEO-optimized content for the competitive online casino market, increased organic traffic by over 20% in 4 months, and optimized server speed to achieve load times under 1s (a 200% improvement). I also implemented Google Tag Manager, Google Analytics, custom events, and JavaScript macros for comprehensive user tracking, including deposit tracking.

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  Station Casinos

  Oct 2014 - Jan 2018

  As the Director of Social Gaming, I led a team responsible for launching an innovative online social casino at https://play.sclv.com. We aimed to increase revenue, strengthen player loyalty programs, and boost brand awareness. During our first year, we acquired over 100,000 unique players and generated revenue exceeding $500,000. My team utilized SEO, CPI, CRM data, and paid social media strategies to acquire new players at the target CPA, achieving profitability by month six. As the Director of Interactive Marketing, I developed strategies and KPIs for multi-channel online marketing initiatives, including SEO, PPC, Display, Social, Email, and direct response in the Las Vegas hospitality and gaming market. I implemented a successful retargeting campaign for the hotel vertical, yielding a 220% ROI in the first month. In my role as SEO Manager, I created and executed a company-wide Search Engine Optimization strategy. During my tenure, I increased traditional organic traffic by 33% in the first 10 months, expanded our keyword set by 38.1%, and completed a local SEO campaign that boosted local organic traffic by 61% since Dec 2014. Additionally, I redesigned and upgraded http://blog.stationcasinos.com, resulting in a 75% increase in keyword set and a 39% increase in blog organic traffic since Oct. 2014.

  • Director Social Gaming

    Sept 2016 - Jan 2018

  • Director of Interactive Marketing

    Sept 2015 - Sept 2016

  • SEO Manager

    Oct 2014 - Sept 2015
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  Reddjett

  Jan 2018 - now

  Founder and CEO

  At Reddjett, we specialize in boutique online marketing consultancy, crafting campaigns with laser focus on specific business objectives such as revenue, lead generation, and profit. Explore our work examples and case studies to see how we can elevate your online marketing efforts. If you have an amazing website but are struggling with traffic, discover our performance online marketing solutions, which include free consultations, revenue projections, and transparent results.