Stephani Djojo

Experience

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  KOMPAS GRAMEDIA

  Jul 2009 - Aug 2009

  Human Resource Information System Intern

  Worked as IT Helpdesk which was under HR Information System department.• Installed and configured computer applications. • Diagnosed and solved hardware or software faults.• Maintained inventory documentation of all equipment, software and software licenses.

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  PT. Trias Indra Saputra

  Mar 2012 - Sept 2012

  Programmer

  • Designed applications for both, back-end and front-end, to fulfill requirements.• Developed web-based applications using PHP to support Human Resources operations and Engineering operations.

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  PT. XL Axiata Tbk

  Oct 2012 - Jan 2016

  Served as an individual contributor in the Business Intelligence team, worked closely with Revenue Assurance team to speed up financial issue leakage fixing.• IT Product Portfolio Integration: Consolidated and integrated data from various IT systems to design the XL IT Product Portfolio data solution, which became the single source of truth (SSOT) for reconciliation and reporting, enhancing data integrity and enabling more reliable business decisions.• XL Blackberry Reconciliation: Built data solution using Java Programming and Oracle PL/SQL to automate XL vs Blackberry data reconciliation.• Recognized Performance: Achieved Star Performer rating in 2013's XL performance review. Show less

  • Business Intelligence - Data Visualization

    Oct 2015 - Jan 2016

  • Business Intelligence - Data Integrity

    Jul 2013 - Sept 2015

  • Business Intelligence - Enterprise Dashboard

    Oct 2012 - Jun 2013
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  Traveloka

  Feb 2016 - Feb 2019

  Reported to the Head of Data. Led analytics for the Transport and Accommodation product groups at Traveloka, managing a team of up to 12 data analysts.• Analytics Culture Transformation: Elevated the organization’s data maturity from ad-hoc requests to structured, high-impact collaboration by establishing team charters, onboarding guidelines, agile project workflows (planning, development, delivery), and regular insight showcases.• Data Solution & Insight Delivery: Led the development of standardized dashboards using Domo, launched a company-wide data catalog, and led BI tool rollouts with hands-on training, expanding data access and literacy across cross-functional teams.• Data Quality Governance: Built visibility into data quality by implementing monitoring systems and preventive controls to avoid incomplete reporting, significantly improving trust in analytics outputs.• Recognized Performance: Achieved Exceeds Expectations rating in five consecutive performance review cycles (2016H1–2018H1). Show less

  • Data Analytics Lead

    Aug 2016 - Feb 2019

  • Data Analyst

    Feb 2016 - Jul 2016
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  Gojek

  Mar 2019 - Dec 2019

  Business Intelligence Group Head

  Led the Business Intelligence and Anti-Fraud teams for Lifestyle (GoLife) and Commerce product groups (GoShop and GoMart), managing a team of 12 individuals. Championed and guided the team in generating actionable insights and quantifying business impact.• Analytics Culture Transformation: Elevated the organization’s data maturity from ad-hoc requests to structured, high-impact collaboration by establishing team charters, onboarding guidelines, agile project workflows (planning, development, delivery), and regular insight showcases.• Business Growth: Generated insights and designed an incentive framework for GoLife service providers, resulting in a 617% improvement in GoClean’s unit economics in Jabodetabek by July 2019.• Strategic Framework: Developed reusable analytical frameworks, including User Lifetime State, User Segmentation, Business Partner Dynamic Share, Unit Economics, and Supply-Demand Balancing, which supported high-impact decisions across product, marketing, and operations. Show less

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  Pegipegi

  Jan 2020 - Apr 2022

  Reported to the CEO. In addition to my previous responsibilities, I built and led the Research function from the ground up – recruiting the team, implementing research best practices, and establishing project workflows. Managed a team of 10 individuals across data analysts, data engineers, and researcher.• Culture of Experimentation: Led the adoption of an experimentation culture by training cross-functions and standardizing A/B testing design, while leveraging Firebase for experiment execution, enhancing accuracy in data interpretation and promoting data-driven practices. Show less Reported to the CEO. Built and led Data function from the ground up at a company-wide scale, managing a team of 7 individuals across data analytics and data engineering. Acted as project manager for data initiatives, while also serving as people manager and data champion.• Data System Development: Architected and built a scalable, cloud-based data warehouse using Google Cloud Platform. Established a SSOT through enterprise dashboards in Tableau, significantly improving data reliability, accelerating decision-making, and eliminating legacy technical debt.• Finance System Modernization: Partnered with Finance leadership to integrate data from the data warehouse into Oracle ERP system, fully automating financial reporting processes and eliminating 100% of manual workflows, resulting in faster, error-free monthly closures.• Market Management KPI Report Automation: Automated the Market Management KPI reporting by developing Tableau dashboards, applying row-level security to ensure personalized and secure access for each market manager, streamlining reporting workflows and enhancing decision-making at the regional level.• Strategic Insights: Led the development of customer segmentation insights by applying feature scaling, dimensionality reduction, and K-means clustering techniques. These insights and its data models powered targeted personalization strategies across marketing and product teams, enhancing user engagement and retention efforts.• Data Literacy Initiative: Launched and championed the Pegipegi Data School, a strategic internal education program to elevate data fluency not just within the data team but across all departments, enhancing analytical thinking and promoting data-driven practices. Show less

  • Consultant, Advisor of Data

    Apr 2022 - Apr 2022

  • Senior Insight & Analytics Manager

    Jul 2021 - Mar 2022

  • Insight & Analytics Manager

    Jan 2020 - Jun 2021
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  Pinhome

  Apr 2022 - May 2025

  VP of Data

  As a strategic leader reporting to the CTO, I led the entire data function of up to 16 individuals, including five direct reports, encompassing data analytics, analytics engineering, and data governance.In addition to my role, I led the Research Insights squad, a cross-functional team with members from data, public relations, marketing, and product engineering. I also acted as advisor to C-level and tribe leaders by translating data-driven insights into business opportunities.• Team Productivity Improvement: Tackled delivery bottleneck in the data engineering workflow by refactoring the data warehouse code system to ensure modularity and efficiency, empowering data analysts to independently build data pipelines. Redefined team roles by shifting from traditional Data Analyst and Data Engineer roles to Analytics Engineer – doubling the number of contributors to data pipeline development and resulting in an 8x increase in team productivity.• Thought Leadership: Led a pilot project that was later formalized into the Research Insight squad, overseeing the development and publication of the Indonesia Residential Market Report. In 2024 alone, it generated 510+ media coverages and IDR 42 billion in PR value, significantly enhancing brand visibility and positioning Pinhome as a thought leader in the property industry.• Operational Efficiency: Directed the development of automated scraping workflows using the Selenium Python library to extract data from payment aggregator system and other third-party platforms. Addressed data discrepancies by tracing root causes and coordinating with stakeholders. As a result, it eliminated manual effort and recurring discrepancies – the finance team transitioned to using the DWH as their trusted source for financial reporting.• Data Delivery Process: Established agile data product delivery framework. Fostered a feedback-driven culture through structured stakeholder engagement, resulting in 100% weekly dashboard usage. Show less

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  Halodoc

  Jul 2025 - now

  Marketing Intelligence