Michaela Tilly

Experience

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  GOLDBECK Group

  Nov 2016 - Jul 2018

  Working Student

  • Collaborated with team members to improve work processes• Managed incoming invoices

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  Diebold Nixdorf

  Jul 2018 - Oct 2018

  Retail Business Administration Intern

  • Developed a sales model to calculate required sales staff and increase profitability• Visualized in-house sales processes to enhance internal awareness • Analyzed customer stocks to identify sales potentials

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  Rolls-Royce Power Systems AG

  Mar 2019 - Aug 2019

  HR & Sales Intern

  • Reported HR key figures to the headquarter and in management meetings• Coordinated two yachting customer trainings• Organized approx. 50 full recruitment processes and onboarding activities• Communicated and cooperated with recruitment agencies• Created company presentations

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  NTT DATA Business Solutions GER

  Nov 2019 - Jan 2021

  Working Student Innovation & Portfolio

  • Designed detailed customer presentations to improve customer communication when selling in-house or SAP products• Revised practical application scenarios and short product overviews regarding innovation topics such as Robotic Process Automation (RPA), Internet of Things (IoT), Artificial Intelligence (AI), Augmented Reality (AR)• Created and published short reference slides to strengthen reference marketing• Participated in the quarterly reporting process on internal webinars to provide valuable insights• Published documents on SharePoint to improve internal knowledge transfer• Developed content and graphics of in-house products and services which are promoted within a new online store as well as on the companies YouTube account Show less

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  Löckenhoff & Schulte GmbH

  Jan 2021 - May 2021

  Marketing Manager

  • Leading the strategy for the Löckenhoff Facebook, Instagram, XING, LinkedIn and YouTube accounts, with a focus on owned activity• Creating a monthly/annual social media calendar including all the posts for owned channels• Regular tracking and analysis for optimisation of account performance• Analysing community and audience engagement on social channels• Working with internal and external stakeholders to curate and create engaging content including text, image and video for owned channels• Shoot and post Facebook & Instagram videos and pictures during events Show less

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  CAYAGO AG

  Jun 2021 - Aug 2022

  Digital Marketing Manager

  • Managing the content development of shoots as well as the control and execution of content production processes• Building and establishing strong, direct relationships with influencers and/or their representatives• Managing day-to-day communication with an existing network of influencer partners to foster strong, high-touch relationships with the brand• Developing and evolving current strategies around UGC, influencer content, campaigns, and new collection launches• Owning influencer partner contract process from pitching to negotiating, executing and renewal• Supporting product launches and brand campaigns with a creative, socially driven mindset that maximizes volume Show less

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  NTT DATA Business Solutions Germany

  Aug 2022 - now

  Content Marketing Manager

  • Global Paid Campaigns: Planning, coordination, copywriting and reporting of global paid campaigns on Google, LinkedIn and Meta to generate leads and increase brand awareness• Website Content Optimization: Project lead for technical and visual optimization of website content, with responsibility for country enablement and coordinating rollout to local sites• Reference Marketing: Global point of contact for reference marketing development and provision of design tools to achieve a consistent CI, optimization of reference page hierarchies on the website and organic social media promotion of references Show less