Yosri Kassed

Experience

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  Vocal cairo

  Jan 2009 - Jan 2015

  Creative Partner | Business Director

  Led creative initiatives, crafting impactful advertising and social campaigns for a diverse client base in the MENA region.

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  Ogilvy

  Jan 2017 - Jan 2018

  Conceptual Copywriter

  Crafted impactful messages, 360 campaign concepts, and ideas that connected with hearts across MENA. From Coca-Cola to Nestlé, I turned brands moments into stories people remember.Accounts: Coke Zero, Coca Cola FIFA World CupTM Trophy Tour, Bee’ah, Nestlé (U4HK), W3W (What3Words, KSA Launch), YASIsland, DIFC, IBM, TANG (Mondelez), Al-Futtaim (Auto Accounts), Cadbury, RTA, Dove, KIABI, Lenovo ME, and Motorola ME.

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  IMPACT BBDO

  Jan 2018 - Jan 2019

  Senior Creative Copywriter

  Crafted 360 campaign concepts and messaging for a diverse portfolio of clients, enhancing brand presence across various advertising channels in the MENA region.Accounts: Visa, Etihad Etisalat - Mobily, JA Resorts & Hotels, DUBAI TOURISM, MINI Middle East, Sohar International, Chevrolet, California Garden, and New Business.

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  Havas Middle East

  Aug 2018 - Sept 2018

  Creative Copywriter

  Played a key role in acquiring the FOX+ account and spearheaded launch campaigns, along with creating content, tells stories, and crafting stratgeies for a wide range of brands.Worked on creative content and ideas for Bourjois, Disney NY Hotel, FAB Bank (Celebrating Women's Int. Day), AirFrance (Radio spot), Ghawali (Brand Activation), Louis Vuitton (Guided: Arabic Website), and copywriting and creative strategy for social media channels for brands including Coty, MaxFactor, NARSissist, Peugeot, Rimmel London, Sunwhite, Vanish, Veet, and La Perle Show less

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  Geometry MENA

  Jan 2019 - Jan 2019

  Senior Creative

  Developed experiential marketing and brand activations that engaged consumers in memorable ways, working with renowned clients like MMI Dubai, Coca-Cola MENA, and new business ventures.

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  Emaar

  Apr 2019 - Jun 2020

  Creative Lead / Brand Storyteller

  Collaborated with corporate marketing and PR to position Emaar's brand distinctively, addressing customer-centric issues through compelling storytelling and innovative solutions.Worked on The Valley (Launch campaign: Dreams Begin Here), EMAAR X Al Hilal SFC (KSA), Burj Khalifa, The Dubai Stars, Mina Rashid, U by EMAAR, and EMAAR SOUTH

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  D360 Bank

  Aug 2020 - Jan 2022

  Creative Director, Creative Marketing

  I led the creative and marketing strategies to redefine banking for the digital era, focusing on unbanked and underserved demographics in Saudi Arabia, while delivering meaningful experiences through tech and simplicity.

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  Studio melt

  Jan 2022 - Dec 2022

  Creative Director

  Here, I worked alongside a dynamic team to narrate brand stories in the business and retail sectors, inspiring action and achieving impactful results. Portfolio: https://www.behance.net/studiomelt

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  Dmenta

  Nov 2022 - Aug 2024

  Creative Strategy Partner

  I focus on developing concepts that advance business objectives, based on human insight, and intuition to craft compelling brand stories and strategies to accelerate growth.Accounts: ASQ Group, In Drive Egypt, AlDar, Panasonic GCC, Rosan KSA, and new business

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  GCC5

  Oct 2024 - now

  Founder

  Building the idea + strategy-led independent agency that the GCC needs today.