Jennifer Sánchez

Experience

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  Cheil Worldwide

  Apr 2007 - Dec 2011

  Senior Account Manager

  Fulfillment of Marketing Plan objectives by category, building client relationships through regular, proactive and value-added communication, driving account strategy, campaign execution, and finally, team leadership and development, like ATL campaigns and TVC commercials. (TV, radio, press and POP production).- Samsung Electronics México

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  Samsung Electronics America

  Mar 2008 - Mar 2009

  Online Account Manager

  Lead the integration of all Latin American websites. Develop best-in-class digital marketing solutions for clients based on their goals and objectives. Research and pursue opportunities for client growth.- Samsung Electronics LATO (Argentina, Perú, Colombia, Chile, Panamá, Venezuela).

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  Royal Holiday

  Jan 2012 - Mar 2013

  Coordinador de Marketing

  Generation of strategies to be implemented in tourist destinations, that could be used to facilitate the process of prospecting and sales of the vacation club. Coordination of media campaigns, with a strong involvement in the whole process of planning, budgeting, production of materials and implementation of activities. (Point of Sale and BTL).- Royal Holiday Huatulco- Wyndham Nassau Resort.

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  Lunave Multimedios S.A de CV

  Mar 2013 - Jul 2015

  Senior Account Manager

  Account and campaign strategy development, ongoing results analysis, optimization and strategy refinement. Developing and monitoring digital media plan, keywords, CRM, social networks and influencer strategy. Coordination of digital-video production.Samsung (Brand & Printers).- SAMSUNG (Brand, Printers)- 3M (Post-It, Scotch, Scotch-Brite, Command, Nexcare)- DANONE (Danette, Danone, Danonino, Danone, Danup)- SINGER - UBISOFT (Watchdogs)

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  Flock Agency

  Jul 2015 - Jul 2017

  Senior Account Manager

  Supervision of multi-channel campaigns mainly focused on digital media, but with different points of contact (ATL and BTL). Coordinator for TVC and Digital production plus activation of dynamics in social media with influencer strategy.- ALSEA (Domino’s Pizza, Burger King, Vips, Va por mi cuenta)- Seguros Monterrey New York Life.

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  Grupo BBDO & Proximity

  Aug 2017 - Jul 2018

  Lead Project Manager

  Lead manager in our clients transition from traditional media marketing to online digital campaigns, this includes coordination of influencer content in Social Media Platforms, coverage of events (Casa Bacardi) and social media dynamics.- Bacardi - Sabritas

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  Media.Monks

  Jul 2018 - Mar 2024

  Project Leader

  Netflix PartnershipAs team leader my main responsibility is to manage the relationship between our MediaMonks team and our client Netflix, working as an extension of the Netflix Partnerships team. Our goal is to identify strategic partners, and develop and execute marketing campaigns that leverage both the partners and Netflix’s brands as well as Netflix’s platform's portfolio. Working closely with all areas within Netflix, we work to identify and create partnership opportunities, both local and global, that’ll drive significant reach and impact across different media channels for Netflix and its partners, taking those ideas from ideation to implementation.- Planning and data mining to identify which brands have an insight/cultural fit to the title slate.- Developing high level creative concepts to be pitched to partners creating win win situations for Netflix titles and its partner. - Title and product integration ideas. Show less

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  GUATEQUE

  Mar 2024 - now

  Grouper