Jennifer Sánchez

Jennifer Sánchez

Senior Account Manager

Followers of Jennifer Sánchez946 followers
location of Jennifer SánchezMexico City, Mexico

Connect with Jennifer Sánchez to Send Message

Connect

Connect with Jennifer Sánchez to Send Message

Connect
  • Timeline

  • About me

    PM Grouper at Guateque

  • Education

    • Tecnológico de Monterrey

      2014 - 2015
      Diplomatura Marketing 2.0
    • Universidad del Valle de México

      2002 - 2006
      Licenciado en Ciencias de la Comunicación Estudios de los medios de comunicación
  • Experience

    • Cheil Worldwide

      Apr 2007 - Dec 2011
      Senior Account Manager

      Fulfillment of Marketing Plan objectives by category, building client relationships through regular, proactive and value-added communication, driving account strategy, campaign execution, and finally, team leadership and development, like ATL campaigns and TVC commercials. (TV, radio, press and POP production).- Samsung Electronics México

    • Samsung Electronics America

      Mar 2008 - Mar 2009
      Online Account Manager

      Lead the integration of all Latin American websites. Develop best-in-class digital marketing solutions for clients based on their goals and objectives. Research and pursue opportunities for client growth.- Samsung Electronics LATO (Argentina, Perú, Colombia, Chile, Panamá, Venezuela).

    • Royal Holiday

      Jan 2012 - Mar 2013
      Coordinador de Marketing

      Generation of strategies to be implemented in tourist destinations, that could be used to facilitate the process of prospecting and sales of the vacation club. Coordination of media campaigns, with a strong involvement in the whole process of planning, budgeting, production of materials and implementation of activities. (Point of Sale and BTL).- Royal Holiday Huatulco- Wyndham Nassau Resort.

    • Lunave Multimedios S.A de CV

      Mar 2013 - Jul 2015
      Senior Account Manager

      Account and campaign strategy development, ongoing results analysis, optimization and strategy refinement. Developing and monitoring digital media plan, keywords, CRM, social networks and influencer strategy. Coordination of digital-video production.Samsung (Brand & Printers).- SAMSUNG (Brand, Printers)- 3M (Post-It, Scotch, Scotch-Brite, Command, Nexcare)- DANONE (Danette, Danone, Danonino, Danone, Danup)- SINGER - UBISOFT (Watchdogs)

    • Flock Agency

      Jul 2015 - Jul 2017
      Senior Account Manager

      Supervision of multi-channel campaigns mainly focused on digital media, but with different points of contact (ATL and BTL). Coordinator for TVC and Digital production plus activation of dynamics in social media with influencer strategy.- ALSEA (Domino’s Pizza, Burger King, Vips, Va por mi cuenta)- Seguros Monterrey New York Life.

    • Grupo BBDO & Proximity

      Aug 2017 - Jul 2018
      Lead Project Manager

      Lead manager in our clients transition from traditional media marketing to online digital campaigns, this includes coordination of influencer content in Social Media Platforms, coverage of events (Casa Bacardi) and social media dynamics.- Bacardi - Sabritas

    • Media.Monks

      Jul 2018 - Mar 2024
      Project Leader

      Netflix PartnershipAs team leader my main responsibility is to manage the relationship between our MediaMonks team and our client Netflix, working as an extension of the Netflix Partnerships team. Our goal is to identify strategic partners, and develop and execute marketing campaigns that leverage both the partners and Netflix’s brands as well as Netflix’s platform's portfolio. Working closely with all areas within Netflix, we work to identify and create partnership opportunities, both local and global, that’ll drive significant reach and impact across different media channels for Netflix and its partners, taking those ideas from ideation to implementation.- Planning and data mining to identify which brands have an insight/cultural fit to the title slate.- Developing high level creative concepts to be pitched to partners creating win win situations for Netflix titles and its partner. - Title and product integration ideas. Show less

    • GUATEQUE

      Mar 2024 - now
      Grouper
  • Licenses & Certifications

  • Honors & Awards

    • Awarded to Jennifer Sánchez
      INFLUENCER MARKETING . BRONCE IAB Sep 2019 INFLUENCER MARKETING . BRONCEfecha del reconocimiento sep 2019 Entidad emisora del reconocimiento Premios IAB 2019CAMPAÑA: Google Sánchez / NetflixAGENCIA: Circus PRODUCTO: Google AssistandCLIENTE: Google & Netflix
    • Awarded to Jennifer Sánchez
      EFFIE - ORO AMAP Oct 2016 Categoría: Alimentos Marca: Domino's PizzaCampaña: Que Nada Te Detenga
    • Awarded to Jennifer Sánchez
      GRAN EFFIE AMAP Oct 2016 "Mejor campaña del año"Categoría: AlimentosMarca: Domino's PizzaCampaña: Que Nada Te Detenga
    • Awarded to Jennifer Sánchez
      RESPUESTA DIRECTA - PLATA Premios IAB mixx 2016 May 2016 CAMPAÑA: DON'T STOP ME NOW! / DOMINO'SAGENCIA: FLOCKPRODUCTO: DOMINO'SCLIENTE: DOMINO'S
    • Awarded to Jennifer Sánchez
      Rookie of the Year Cheil Worldwide May 2008 Premio al novato del año a nivel regional