Experience

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  Ddb needham worldwide

  Jan 1988 - Jan 1990

  Assistant to director of international services

  • Tailored agency's credential presentation for new business pitches, compiled market research for foreign offices, and provided support to account management teams with multinational clients

• 

  Reader's digest association

  Jan 1992 - Jan 1999

  • Saved the region $300K through optimizing the 3-year publishing plan by utilizing efficiencies in editorial workload, combining licensing and acquisition of publishing/marketing rights, adapting promotional brochures, and co-printing with Spain and Brazil• Following Reader's Digest Latinoamerica's regional office closing, continued interfacing with U.S. headquarters management for three months to ensure a smooth transition of responsibilities to local teams • Managed and coordinated the Selecciones magazine subscription launch in Argentina and Chile, doubling the circulation in six months and elevating it to the number 1 selling magazine in both markets• Customized global marketing strategies and promotional materials to the Latin American markets• Trained the local marketing teams to follow corporate best practices • Recruited to grow and manage $4 million direct mail promotions for books, video and music product lines• Analyzed response rates of different target lists to determine optimal list selection for future direct marketing campaigns and mailings which resulted in an average overall increase of almost 20% by eliminating non-profitable segments

  • Publisher, Latin America

    Jan 1997 - Jan 1999

  • Marketing Manager, Latin America

    Jan 1995 - Jan 1997

  • Marketing Manager, U.S. Hispanic Market

    Jan 1992 - Jan 1995
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  Parker placements ny, inc.

  Aug 2020 - May 2021

  Corporate recruiter

  • Researched and sourced candidates using LinkedIn Recruiter and BullHorn• Recruited and interviewed candidates for Am Law 100 attorney and staff positions• Reviewed and edited candidate resumes, created candidate bios, and coached applicants prior to interviews• Made firm's only placement during a transitional and uncertain time in the job market