Paula Andrea Pérez Jimeno

Paula andrea pérez jimeno

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  • Timeline

  • About me

    CXM | International Alliance | Business Strategy | Market Opening | Agribusiness | Sales | Design Thinking | Product Management

  • Education

    • Universidad del rosario

      2013 - 2018
      Internacionalista relaciones internacionales
    • Universidad del rosario

      2014 - 2018
      Periodismo y opinión pública
    • Stanford university

      2023 - 2024
      Product manager negocios

      Product Management: Transforming Opportunities into Great Products

    • Universitat de barcelona

      2020 - 2021
      Customer experience management
    • Obs business school

      2020 - 2021
      Master en gestión del cx cx
  • Experience

    • Centro de excelencia en sistemas de innovación

      Mar 2018 - Sept 2020
      Innovation manager

      - Advised entrepreneurs with a user-centered approach, identifying market niches and business opportunities.Supported the design of the business model for the tourism innovation laboratory in Santa Marta with the Chamber of Commerce.- Led the dissemination, implementation, and execution of a 10,000,000,000 COP fund to co-finance innovation projects.- Formulated 14 R&D+i projects for a program (Iconos) in sectors such as health, chemical-pharmaceutical, agroindustry, ICT, logistics, water resources, or social human development.- Conducted technical follow-up on projects and prepared technical reports on progress and completed activities.Achievements:- Advised over 50 entrepreneurs with design thinking, resulting in strategic plans for business development.- Prepared 15 reports for tourism sector companies, including value proposition design, customer segmentation, innovation strategies, service prototypes, and CEM.- Identified 100 SMEs, selected 45 eligible ones, and mobilized them to participate in the call while ensuring proper client management.- Capitalized over 800,000,000 COP for the execution of 5 innovation projects. Show less

    • Comercializadora m&m

      Sept 2020 - Dec 2020
      Product manager / service manager

      - Designed commercial strategies and optimized sales processes for client acquisition, negotiation, and retention.- Led the development of an AI project in the health, wellness, and beauty sector using design thinking, customer experience management, and UX research methodologies.- Supervised the co-financing execution of public resources to meet project deadlines and ensure project development.Achievements:- Designed sales portfolios and strategies for branding, marketing, and customer service.Increased monthly sales from 18,000,000 COP to 68,000,000 COP in beauty services using design thinking and CEM.Secured and executed 192,000,000 COP for an AI development project for women in the wellness sector through a public call. Show less

    • Latimpacto

      Apr 2021 - May 2024

      - Supervised, managed, and delivered value to network members by establishing and maintaining effective relationships with organizations, institutions, and companies in the social sector.- Implemented mission strategies, including programs, knowledge management, and capital mobilization, ensuring alignment with regional objectives.- Developed strategic alliances with organizations to enhance the impact and sustainability of investment initiatives.- Identified and evaluated opportunities for capital mobilization, including proposals to acquire, retain, and engage members or major donors. Achievements:- Increased new member acquisition in Colombia by 21%.- Created an action plan to track the participation of 45 members and 6 major donors to retain and engage them.- Received recognition for creating an inclusive conversation circle to mobilize financial and non-financial capital with a gender lens.- Reduced member attrition to zero in Colombia through retention and engagement strategies.- Achieved 92,703 USD in revenue over 6 months (retention and acquisition) using customer-centered strategies. Show less - Led the development of an AI platform (Porimpacto) to manage visibility of members and their projects, as well as facilitate connections between them.- Managed, updated, and supervised the portfolio of regional projects with the highest impact in sectors such as Education, Social Entrepreneurship, Employability, Migration, Health, Agribusiness, Gender, and Economic Inclusion in Porimpacto.- Designed, developed, and categorized a digital portfolio (Dealbooks) showcasing the projects of each member.- Ensured direct connections between members across Latin America through virtual and in-person spaces and interaction on the platform.- Built and managed a portfolio of gender-focused projects in Latin America to highlight them at regional events.Achievements:- Developed an AI platform that positively impacted 82 projects from 76 members, who benefited from visibility and non-financial support.-Managed 22 connections in 2021, increased connections by 636% (140 connections) in 2022, and further increased by 50% (84 connections) in 2023 compared to 2021.- Facilitated 150 connections through 14 Demo Days, resulting in financial and non-financial support among members from Argentina, Brazil, Colombia, Chile, Guatemala, Mexico, Peru, Venezuela, the United States, Spain, and the United Kingdom.- Planned and executed 3 Demo Days showcasing 13 initiatives focused on women’s leadership, workplace equality, products and services benefiting women and girls, and equality in the value chain and advocacy. Show less

      • Country Manager Colombia

        Nov 2023 - May 2024
      • Connections Leader

        Apr 2021 - May 2024
    • Smart work resources

      Oct 2024 - now
      Compliance product manager
    • Tropifresh

      Nov 2024 - now
      Commercial director
  • Licenses & Certifications

    • Product management

      Stanford online
      Oct 2024
      View certificate certificate
    • Xprod120 - product costing: understanding the financials of your product

      Stanford online
      Oct 2024
      View certificate certificate
    • The health coach training programᵀᴹ

      Institute for integrative nutrition
      Jan 2024
    • Xprod115 - user research: informing product decisions with customer insights

      Stanford online
      Oct 2024
      View certificate certificate
    • Xprod160 - demand creation: launching and growing your product

      Stanford online
      Oct 2024
      View certificate certificate
    • Xprod154 - product marketing: meeting the needs of your customers

      Stanford online
      Oct 2024
      View certificate certificate
    • Formulación de proyectos de innovación

      Universidad de la costa cuc
      Jul 2020
    • Workshop design thinking

      Pontificia universidad javeriana
      Apr 2020
  • Volunteer Experience

    • Voluntaria en gestion de proyectos

      Issued by Mision Unidos por la Vida on Jan 2021
      Mision Unidos por la VidaAssociated with Paula Andrea Pérez Jimeno
    • Voluntario

      Issued by Triple A on Aug 2018
      Triple AAssociated with Paula Andrea Pérez Jimeno
    • Volunteer Staff

      Issued by ANDI - Asociación Nacional de Empresarios de Colombia on Nov 2017
      ANDI - Asociación Nacional de Empresarios de ColombiaAssociated with Paula Andrea Pérez Jimeno
    • Recreación y alfabetización

      Issued by Fundación SERES. Sociedad y Empresa Responsable on Aug 2014
      Fundación SERES. Sociedad y Empresa ResponsableAssociated with Paula Andrea Pérez Jimeno