
Timeline
About me
CXM | International Alliance | Business Strategy | Market Opening | Agribusiness | Sales | Design Thinking | Product Management
Education

Universidad del rosario
2013 - 2018Internacionalista relaciones internacionales
Universidad del rosario
2014 - 2018Periodismo y opinión pública
Stanford university
2023 - 2024Product manager negociosProduct Management: Transforming Opportunities into Great Products

Universitat de barcelona
2020 - 2021Customer experience management
Obs business school
2020 - 2021Master en gestión del cx cx
Experience

Centro de excelencia en sistemas de innovación
Mar 2018 - Sept 2020Innovation manager- Advised entrepreneurs with a user-centered approach, identifying market niches and business opportunities.Supported the design of the business model for the tourism innovation laboratory in Santa Marta with the Chamber of Commerce.- Led the dissemination, implementation, and execution of a 10,000,000,000 COP fund to co-finance innovation projects.- Formulated 14 R&D+i projects for a program (Iconos) in sectors such as health, chemical-pharmaceutical, agroindustry, ICT, logistics, water resources, or social human development.- Conducted technical follow-up on projects and prepared technical reports on progress and completed activities.Achievements:- Advised over 50 entrepreneurs with design thinking, resulting in strategic plans for business development.- Prepared 15 reports for tourism sector companies, including value proposition design, customer segmentation, innovation strategies, service prototypes, and CEM.- Identified 100 SMEs, selected 45 eligible ones, and mobilized them to participate in the call while ensuring proper client management.- Capitalized over 800,000,000 COP for the execution of 5 innovation projects. Show less

Comercializadora m&m
Sept 2020 - Dec 2020Product manager / service manager- Designed commercial strategies and optimized sales processes for client acquisition, negotiation, and retention.- Led the development of an AI project in the health, wellness, and beauty sector using design thinking, customer experience management, and UX research methodologies.- Supervised the co-financing execution of public resources to meet project deadlines and ensure project development.Achievements:- Designed sales portfolios and strategies for branding, marketing, and customer service.Increased monthly sales from 18,000,000 COP to 68,000,000 COP in beauty services using design thinking and CEM.Secured and executed 192,000,000 COP for an AI development project for women in the wellness sector through a public call. Show less

Latimpacto
Apr 2021 - May 2024- Supervised, managed, and delivered value to network members by establishing and maintaining effective relationships with organizations, institutions, and companies in the social sector.- Implemented mission strategies, including programs, knowledge management, and capital mobilization, ensuring alignment with regional objectives.- Developed strategic alliances with organizations to enhance the impact and sustainability of investment initiatives.- Identified and evaluated opportunities for capital mobilization, including proposals to acquire, retain, and engage members or major donors. Achievements:- Increased new member acquisition in Colombia by 21%.- Created an action plan to track the participation of 45 members and 6 major donors to retain and engage them.- Received recognition for creating an inclusive conversation circle to mobilize financial and non-financial capital with a gender lens.- Reduced member attrition to zero in Colombia through retention and engagement strategies.- Achieved 92,703 USD in revenue over 6 months (retention and acquisition) using customer-centered strategies. Show less - Led the development of an AI platform (Porimpacto) to manage visibility of members and their projects, as well as facilitate connections between them.- Managed, updated, and supervised the portfolio of regional projects with the highest impact in sectors such as Education, Social Entrepreneurship, Employability, Migration, Health, Agribusiness, Gender, and Economic Inclusion in Porimpacto.- Designed, developed, and categorized a digital portfolio (Dealbooks) showcasing the projects of each member.- Ensured direct connections between members across Latin America through virtual and in-person spaces and interaction on the platform.- Built and managed a portfolio of gender-focused projects in Latin America to highlight them at regional events.Achievements:- Developed an AI platform that positively impacted 82 projects from 76 members, who benefited from visibility and non-financial support.-Managed 22 connections in 2021, increased connections by 636% (140 connections) in 2022, and further increased by 50% (84 connections) in 2023 compared to 2021.- Facilitated 150 connections through 14 Demo Days, resulting in financial and non-financial support among members from Argentina, Brazil, Colombia, Chile, Guatemala, Mexico, Peru, Venezuela, the United States, Spain, and the United Kingdom.- Planned and executed 3 Demo Days showcasing 13 initiatives focused on women’s leadership, workplace equality, products and services benefiting women and girls, and equality in the value chain and advocacy. Show less
Country Manager Colombia
Nov 2023 - May 2024Connections Leader
Apr 2021 - May 2024

Smart work resources
Oct 2024 - nowCompliance product manager
Tropifresh
Nov 2024 - nowCommercial director
Licenses & Certifications
- View certificate

Product management
Stanford onlineOct 2024 - View certificate

Xprod120 - product costing: understanding the financials of your product
Stanford onlineOct 2024 
The health coach training programᵀᴹ
Institute for integrative nutritionJan 2024- View certificate

Xprod115 - user research: informing product decisions with customer insights
Stanford onlineOct 2024 - View certificate

Xprod160 - demand creation: launching and growing your product
Stanford onlineOct 2024 - View certificate

Xprod154 - product marketing: meeting the needs of your customers
Stanford onlineOct 2024 
Formulación de proyectos de innovación
Universidad de la costa cucJul 2020
Workshop design thinking
Pontificia universidad javerianaApr 2020
Volunteer Experience
Voluntaria en gestion de proyectos
Issued by Mision Unidos por la Vida on Jan 2021
Associated with Paula Andrea Pérez JimenoVoluntario
Issued by Triple A on Aug 2018
Associated with Paula Andrea Pérez JimenoVolunteer Staff
Issued by ANDI - Asociación Nacional de Empresarios de Colombia on Nov 2017
Associated with Paula Andrea Pérez JimenoRecreación y alfabetización
Issued by Fundación SERES. Sociedad y Empresa Responsable on Aug 2014
Associated with Paula Andrea Pérez Jimeno
Languages
- inInglés
- poPortugués
- esEspañol
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